Senior Marketing Specialist

In these roles you will
be responsible for:

• Own and drive the employer brand strategy for assigned regions, ensuring consistent application of the EVP across all talent-facing channels and markets
• Serve as the in-house employer branding expert — advising senior HR, TA, and business leaders on brand positioning, candidate perception, and competitive differentiation in local talent markets
• Lead the development and evolution of talent marketing frameworks, strategic campaign plans, and regional go-to-market approaches
• Identify and respond to shifts in regional talent landscapes, proactively recommending employer brand strategies that keep NTT DATA competitive as an employer of choice

• Design, execute, and optimize end-to-end recruitment marketing campaigns across regions and talent segments, from awareness through to application
• Lead targeted campaigns for critical hiring initiatives, leadership roles, and special projects with a sharp focus on ROI and pipeline quality
• Develop tailored, region-specific strategies that reflect local culture, talent behaviors, and market nuances — particularly across India and other markets

• Own talent-focused social media strategy across key platforms including Linked In, Instagram, Facebook, Twitter/X, and emerging channels
• Write and produce high-quality, platform-native social media copy and content that drives engagement, builds brand affinity, and compels action among target talent audiences
• Manage content calendars, campaign scheduling, and community engagement in collaboration with the broader marketing and communications teams
• Monitor platform trends, algorithm shifts, and best practices to continuously sharpen social media performance

• Serve as the primary content editor and quality check for all talent marketing assets — including job advertisements, social media creatives, email campaigns, event assets, and recruitment collateral
• Ensure rigorous brand compliance across all talent marketing outputs, acting as a brand guardian to maintain consistency in voice, tone, visual identity, and messaging
• Develop and maintain a library of modular, reusable talent marketing assets that regional teams can adapt within brand guidelines
• Translate complex business and role narratives into clear, compelling, candidate-centric content that resonates with diverse global audiences

• Operate as a trusted strategic advisor and primary point of contact for regional TA leaders and senior business stakeholders across India and MEA
• Build strong, collaborative relationships with cross-functional partners including Talent Acquisition, HR Business Partners, and Marketing teams globally
• Lead regular strategic reviews and planning sessions with regional partners, translating business hiring goals into actionable talent marketing strategies
• Drive alignment and buy-in across geographically distributed teams and diverse organizational cultures

• Define KPIs and success metrics for all campaigns and regional talent marketing initiatives
• Deliver regular performance reporting and data-driven insights to senior stakeholders, recommending optimizations based on results
• Benchmark NTT DATA's employer brand performance against industry trends and competitor activity to identify strategic opportunities

• Bachelor's degree in Marketing, Communications, Journalism, Human Resources, or a related field is required
• A Master's degree or MBA with a specialization in Marketing or Strategic Communications is an advantage
• Professional…