Digital Content Specialist

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Full Time Legal Address, Indianapolis, IN, US 1 Attachments

3 days ago Requisition

Gleaners was founded in 1980 and is a respected leader within Feeding America, the nation’s food bank network. Since that time, Gleaners has distributed more than 1.1 billion pounds of food and critical grocery products through a network of three hundred hunger relief agencies, schools, and community partners serving Hoosiers facing hunger. In addition to food distribution to agencies, we serve our most vulnerable populations, seniors, and children, through specialty programs such as Gleaners2

Go, School-Based Pantries, and Mobile Pantries. Since 2017, Gleaners has operated Fresh Connect Central, a social enterprise dedicated to sourcing and distributing produce, protein, dairy, and dry goods for the wider hunger relief network. In addition, comprehensive outreach services are offered to help reduce the line at the Tom and Julie Wood Family Resource Center, located on our campus. Gleaners is certified as a Good Wages Initiative Employer by Employ Indy.

Charity Navigator has recognized Gleaners as a 4-Star organization, the highest rating for charity demonstrating fiscal management and accountability. In addition, Gleaners is an accredited charity with the Better Business Bureau and has earned a Platinum Seal of Transparency from Guide Star. Gleaners was recognized by Inc. Magazine as one of the Best Places to Work in for the past two years.

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As part of the marketing and communications team, the Digital Content Specialist will assist in the development and implementation of marketing strategies across all digital channels to meet organizational needs. We are looking for a creative self-starter who stays ahead of digital trends and is not afraid to pivot as needed, to better reach intended audiences. This individual will lead storytelling efforts for Gleaners Food Bank of Indiana, including shooting and editing videos and photos to be used in marketing and fundraising materials.

The Digital Content Specialist will also own the day-to-day management of all organic social media channels for the food bank. This includes planning, scheduling, posting, and analyzing content. This position will collaborate with the Creative Services Specialist to maintain brand standards and reports to the Director of Marketing. All responsibilities shall be consistent with Gleaners Food Bank's mission to be a leader in the fight against hunger.

• Company paid vision, long-term disability, $50,000 life AD&D
• Paid Life and Long-Term Disability Insurance
• Maternal, parental & caregiver leave
• On-site Gym
• Wellness programs
• 403(b) Plan with up to 4% match
• Monthly attendance bonus
• Earn up to 10% incentive pay
• Apparel allowance

• Collaborate with marketing, fundraising, and senior leadership teams to create engaging content that aligns with brand. Ensure content is optimized for each platform.
• Work with Director of Marketing to execute digital marketing strategies, maintaining editorial calendars for Gleaners.
• Actively engage with audiences on all platforms, responding to messages and comments in a timely manner and escalating any questions or issues as necessary.
• Manage time-sensitive content, ensuring timeliness of urgent posts.
• Shoot and edit photo and video content within brand parameters and style.
• Manage collection of storytelling assets such as photos, videos, and blog posts. Oversee the filing of such assets in a centralized story bank.
• Assist with email marketing efforts, including maintaining monthly e-newsletter, using Salesforce Marketing Cloud.
• Help with website management for Gleaners and as needed.
• Monitor social media engagement and work with outside digital marketing partners to optimize content strategy.
• Work with the development team to create online fundraising campaign pages as needed.
• Capture and create engaging photos and videos at events(external/staff), meetings, and organizational activities, including coordinating and conducting professional employee headshots.
• Stay on top of trends and identify timely opportunities for our brand.
• Other duties as assigned.