Coordinator, Communications – INDY NXT

POSITION TITLE:
Coordinator, Communications – INDY NXT

DEPARTMENT:
INDYCAR Communications

REPORTS TO:
Director, Communications

LOCATION:
Indianapolis, IN

FLSA STATUS:
Exempt

EMPLOYMENT TYPE:
Full-Time

At Penske Entertainment
, we don't just host world-class events- we create unforgettable moments. Our team fuels four iconic motorsports brands:

• Indianapolis Motor Speedway (IMS) - home of the world's largest spectator sporting facility and annually hosts the world's most prestigious auto race: the Indianapolis 500 presented by Gainbridge.
• INDYCAR - The Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone.
• IMS Productions - A multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences.
• Motorsports Events Management (MEM) - Promotes major events featuring premier motorsports series throughout the United States.

Whether on the track, behind the scenes, or on the screen, our people are at the heart of everything we do. If you're ready for a career where excitement, purpose, and impact collide- we want to meet you.

The Coordinator, Communications - INDY NXT, will assist the Director of Communications in overseeing the development, plans and execution of various objectives for building brand awareness of the sport through key promotional initiatives. A primary emphasis of this role will be athlete storytelling and garnering earned media for the INDY NXT by Firestone series.

• Create and maintain strong relationships with all INDY NXT by Firestone drivers and team principals to become the subject matter expert on their journeys to and goals within the sport of INDYCAR.
• Work alongside INDYCAR’s digital, social and editorial content teams to ensure inclusion of key INDY NXT by Firestone storylines in ongoing content plans.
• Build relationships with promoter public relations and marketing representatives to assist in planning and execution of integrated promotional plans (e.g., media interviews, event appearances, etc.) that advance a collective vision for the sport and the industry.
• Become familiar with key motorsports media and media in race markets and create beneficial relationships.
• Ability to actively identify storylines and be assertive and proactive in pitching to media, particularly in promoter markets, to create and build exposure of INDY NXT by Firestone, its athletes and key partners.
• Partner with broadcast partners and promoter public relations leads to maximize the media exposure of INDY NXT by Firestone race championship week and key championship contenders.
• Partner with INDYCAR digital colleagues to assist with social influencer outreach and strategy for INDY NXT by Firestone events and drivers.
• Ability to fully comprehend and assist in assigned roles for a crisis management plan.
• Partner with Indianapolis Motor Speedway colleagues to build an integrated media relations plan to promote the entire Month of May in an effort to leverage the sport’s biggest stage to advance the company’s broader objectives.

• 1-2 years of experience in communications or marketing, preferably in the sports entertainment field or strongly affiliated field.
• Ability to demonstrate an understanding of the ever-changing media landscape and identify new opportunities and outlets to further grow the sport.
• Demonstrate attention to detail, creativity, comfort with ambiguity, ability to manage change and balance competing/evolving priorities.
• Must possess strong drive and perseverance despite obstacles or political adversity, willingness to speak up and share opinions, be comfortable and…