Marketing Specialist

Introduction Overview

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well‐being. Specific benefits—such as day‑one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Click to discover how we empower team members to grow, thrive, and advance in their careers.

Provide marketing, promotional, advertising, and organizational support to Marketing and Player Development.

Advertising:

• Coordinate marketing support services to include advertising, public relations, and internal departments.
• Supports the development of press releases and media correspondence in relation to marketing programs or property advertising.

Promotions:

• Organizes and executes the regularly scheduled entertainment acts for all performances on property. Monitors calendar for promotions at the property following the strategy of the promotions department. Manages oversight of media used to communicate current and upcoming promotional efforts for the guests, team members, and regulatory agencies.
• Supports omnichannel app activations, casino promotions and events.
• Responsible for maintaining up‑to‑date information for all digital initiatives, promotions and app features, benefits and details of casino events to ensure guests will receive accurate and prompt information when requested.
• Answers phone calls and proactively assists customers (internal and external) with their concerns
• Assists guests by directing them to appropriate areas and contact department for guest needs.

Social Media:

• Organizes and coordinates the marketing efforts for all communication efforts for the company in the social media sphere, with a consistent and appropriate voice. Monitors social media and web for opportunities to engage in active and relevant conversations about the property. Supports the property brand on social media as directed by management.
• Monitors and responds to online reviews/reputation management for the property within established guidelines.
• Conducts social media and internet research activities for the property marketing team as applicable.
• Provides organic social media analytics reporting as needed.

Special Events:

• Coordinate and track, as needed, groups responding to special and VIP party events. Dress in appropriate uniform/attire based upon event/venue, occasionally a costume may be used.

VIP Services/Player Development:

• Assist with event planning, event execution and coordinating player RSVPs.
• Assist with player coding in database and hosted player reporting.
• Assist with inbound cross property & NCM player requests.
• Assist in resolving guests’ opportunities, conflicts and complaints on behalf of the company in fair and equitable manner.
• Assist the Executive Casino Hosts & Casino Hosts as needed regarding comp execution and other assigned duties.
• Build, maintain and distribute the in‑house list of VIP players.
• Basic knowledge of casino credit.
• Proactively seeks out new business introducing our loyalty program and soliciting enrollment.
• Devotes significant time being visible and available on the casino floor in order to meet and greet guests during individual visits as well as during special events.
• Complete all sales force tasks requirements in a timely manner.
• Maintain confidentiality of players information including but not limited to personal information such as name, address, telephone number, email address as well as level of…