Senior Manager, Website Strategy

Senior Manager, Website Strategy & Experience page is loaded## Senior Manager, Website Strategy & Experience locations:
Winamac, INtime type:
Full time posted on:
Posted 2 Days Agojob requisition :
R-102325
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* Job Description:

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* Job Description:

** The Senior Manager, Website Strategy & Experience, is a leader responsible for shaping and executing our digital customer experience across all web properties as well as direct involvement in website management, analytics, and UX/UI design. The Senior Manager guides the vision and roadmap for website strategy, ensuring our platforms anticipate market trends, leverage emerging technologies, and deliver seamless, personalized experiences.

The Senior Manager partners cross-functionally to deliver digital transformation, optimize customer journeys, and champion continuous improvement in web strategy and execution. This role also oversees website UX/UI design, directly managing a UX/UI Designer to ensure best-in-class user experiences.
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* Essential Functions:

**** Strategic Leadership:
*** Develop and communicate a multi-year vision and roadmap for website strategy and digital customer experience, aligned with business objectives and market opportunities.
* Participate in and lead digital transformation initiatives, including the adoption of AI, automation, and advanced analytics to enhance customer journeys and operational efficiency.
* Champion innovation in website architecture, personalization, and omnichannel integration.
** Customer Experience & UX/UI Ownership:
*** Collaborate with BU marketing leads on end-to-end digital customer experience across customer facing web properties, including landing page tools for marketing campaigns. Champion seamless, engaging, and personalized interactions at every touchpoint.
* Oversee all aspects of website UX/UI design, ensuring user-centric, accessible, and visually compelling experiences.
* Directly manage and develop the UX/UI Designer, providing guidance, mentorship, and performance feedback.
* Implement advanced analytics, A/B testing, and customer feedback loops to continuously optimize digital experiences and inform strategic decisions.
* Manage external development team responsible for website maintenance and new feature implementation.
** Website Management & Future proofing:
*** Oversee the management, maintenance, and security of the company’s websites, ensuring they are future-ready, user-friendly, accessible, and visually appealing.
* Evaluate and select cutting-edge platforms and partners (e.g., AI-powered personalization and search, enterprise CMS) to support growth and scalability.
* Lead change management efforts to ensure successful adoption of new digital tools, processes, and customer experience enhancements.
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* Cross-Functional Collaboration:

*** Collaborate with IT, Product, Sales, and Customer Service to integrate web strategies with broader digital initiatives and customer experience programs.
* Manage relationships with multiple stakeholders, coordinate with various departments, and lead website-related projects from conception to completion.
** SEO & Content Marketing:
*** Develop and implement advanced SEO, AEO and GEO strategies and content marketing plans to improve website rankings, increase organic traffic, and enhance online visibility.
** Analytics & Reporting:
*** Monitor and analyze website performance using advanced tools, providing regular reports and insights to inform decision-making and drive continuous improvement.
** Knowledge, Skills, Abilities:
*** Strategic vision and ability to set and execute long-term digital strategies in complex organizations
* Proven experience collaborating across cross-functional teams
* Track record of driving innovation in digital customer experience, web technologies, and digital transformation
* Deep understanding of modern web architectures, personalization engines, WCAG 2 standards, AI/ML applications, and data privacy best practices
* Expertise in UX/UI design principles, accessibility standards, and user-centered design methodologies
* Experience managing and developing UX/UI designers or similar creative roles
* Proficiency in web programs, including enterprise…