Sales Manager

Premier Packaging provides innovative packaging solutions through a combination of curiosity, drive, and a culture that embraces an entrepreneurial spirit. We are responsive to our customers’ needs, responsible to one another and the environment, and improve our processes to deliver quality products. We ask ‘Why’ so we can deliver the ‘How’.The Sales Manager is responsible for driving profitable sales growth and providing leadership to the sales function within an assigned geographic region.

This position develops and executes regional sales strategies, identifies and secures new business opportunities, strengthens relationships with key customers, and leads and develops a team of Sales  this role you will be a key strategic partner between customers, Sales, Operations, Manufacturing, Customer Service, and other internal functions. This role is responsible for ensuring regional sales activities align with Premier Packaging's overall business objectives while maintaining a strong focus on customer satisfaction, profitability, accountability, and sustainable growth.

The Sales Manager reports directly to the VP of Regional Sales and is considered a part of the Premier Packaging Leadership team.

At Premier, leadership is the ability to effectively provide direction and support, inspire, motivate, and recognize others, as our biggest asset is our people. In this leadership role, you are responsible for guiding the Customer Service team towards achieving our mission while maintaining a positive environment and exemplifying our values.

Key Responsibilities:

Regional Sales Strategy & Growth Develop and execute a comprehensive sales strategy for the assigned region that supports company revenue, margin, and growth objectives.

Identify new markets, customers, products, and opportunities for profitable growth within the region.

Establish regional sales goals and translate broader company objectives into actionable plans for the sales team.

Maintain a strong understanding of market conditions, customer needs, competitor activity, pricing trends, and industry developments.

Evaluate the regional customer portfolio and identify opportunities to expand existing business, diversify the customer base, and improve overall account profitability.

Partner with senior sales leadership to develop annual sales plans, forecasts, budgets, and strategic priorities.

Business Development Maintain an active role in prospecting and new business development through networking, referrals, cold outreach, industry relationships, and other lead-generation activities.

Develop and maintain a healthy pipeline of qualified opportunities throughout the region.

Support Sales Representatives in developing prospecting strategies and advancing complex or high-value opportunities.

Participate directly in strategic customer presentations, negotiations, proposals, and new-business opportunities when appropriate.

Ensure leads and referrals are assigned, pursued, and followed through in an organized and timely manner.

Balance new-business development with the expansion and retention of existing customer relationships.

Sales Team Leadership & Development Lead, coach, develop, and hold accountable Sales Representatives within the assigned region.

Establish clear expectations regarding prospecting activity, pipeline development, customer engagement, sales performance, CRM utilization, forecasting, and account management.

Conduct regular one-on-one meetings and sales reviews with team members to assess performance, opportunities, challenges, and development needs.

Provide coaching and field support to improve prospecting, relationship management, negotiation, presentation, and closing capabilities.

Identify performance gaps and partner with Human…