VP, Distribution

Vice President of Distribution, generates sales revenue through the growth and implementation of sales marketing strategies,develops and maintains relationships with agents, brokers, sub-producers, wholesale brokers, and others who control this business in the marketplace. Vice President of Distribution recruit’s new annuity producers and retains/increase ongoing business from existing producers through a combination of education, assisting and communicating with independent agents and IMOs.

Develop new prospects and interact with existing agents to increase sales of product sand/or services. Analyzes and interprets competitor’s products, promotions and point of sale pieces to gain a competitive advantage. The Vice President of Distribution will lead the strategy, growth, and execution of the company’s Independent Marketing Organization (IMO) distribution channel. This executive will develop and manage relationships with IMOs, agencies, brokers, and independent producers to drive profitable sales growth, expand market reach, and strengthen distributor engagement.

Responsible for driving sales to meet revenue goals by developing effective business plans and sales strategies. Provides leadership and direction to sales teammates and teams through effective communication, setting expectations, and monitoring and driving sales drivers and results.

The role requires deep knowledge of independent distribution, insurance and/or financial services markets, producer recruitment, sales execution, and relationship management.

• Achieves sales goals, premium volumes and revenue targets with a focus on business development by establishing rapport with and setting clear goals with IMO’s and provides support to agents and IMOs to achieve those goals.
• Develops and implements strategic plans for increasing revenues and premium volume.
• Establish sales objectives, growth plans, distribution priorities, and performance metrics
• Accurately answers agent and IMO questions regarding all products and clearly explains product features, advantages and benefits, including variances by state.
• Works with team to establish contact schedules and frequently meets with or calls out to agents and IMOs to facilitate individual and group meetings, training, promotional seminars, and other discussions. Prepare materials, demonstrations, illustrations and proposals for all activities.
• Educates agents on product availability, website features and benefits, e-apps and company requirements for in-good-order applications. Assist agents with matching client needs with appropriate product to assure suitability. Assists with the development of marketing campaigns, webinar topics, and hosts webinars as necessary.
• Partner with marketing, products, operations, compliance, and technology teams to support distributor needs
• Identify new market opportunities, strategic partnerships, and sources of profitable growth
• Lead contract negotiations, compensation discussions, business planning, and joint marketing initiatives
• Develop field strategies, sales campaigns, training programs, and producer engagement programs
• Monitor sales performance, market trends, competitive activity, and distributor feedback
• Ensure distribution practices align with company policies, regulatory requirements, and compliance standards
• Establish effective forecasting, reporting, pipeline management, and performance-review processes
• Represent the company at industry conferences, partner meetings, and executive-level distributor events
• Lead, coach, and develop internal distribution and sales teams
• Provide senior leadership with regular updates on channel performance, risks, opportunities, and strategic recommendations
• Implement…