Sales and Marketing Manager

• Directs the development and implementation of sales strategies and sets sales targets to maximise the organisation's sales performance and customer retention.
• Chairs weekly sales meetings with onshore and offshore teams to review performance, set priorities and address obstacles to target achievement.
• Monitors, analyses and reports on Key Performance Indicators (KPIs) across the sales team, taking corrective action where performance falls short of targets.
• Organises and controls day-to-day sales activities, including lead allocation and customer service standards.

• Directs the development and implementation of marketing and advertising campaigns to promote the organisation's services to prospective customers.
• Reviews and approves advertising material prior to release, ensuring consistency with brand positioning and campaign objectives.
• Oversees lead generation activity, working with marketing channels to build and maintain a consistent pipeline of new business.

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• Contributes to strategies that build and reinforce brand image and brand loyalty in the marketplace.

• Maintains a personal portfolio of direct B2C clients, including small rental fleet operators, managing the sales relationship from initial contact through to close.
• Trains and develops the phone-based sales team on sales technique, objection handling and product knowledge.
• Trains and develops the in-person/field sales team (flyer and door-to-door distribution) on approach, messaging and lead capture.
• Ensures a consistent standard of customer service is applied across all sales channels (phone, in- person and direct).

• Leads the recruitment and interview process for sales team hires, assessing candidates against role requirements.
• Provides ongoing coaching, feedback and performance management to onshore and offshore sales staff.
• Aligns the sales function with broader business operations through regular cross-functional meetings with operational leadership.

• Directs the use of Customer Relationship Management (CRM) systems across the sales team, including providing feedback to improve process and reporting accuracy.
• Works closely with the marketing department on campaign planning, execution and review.
• Provides regular reporting on sales performance, campaign effectiveness and lead generation outcomes to business leadership.