HubSpot Administrator

Common Sail Investment Group is a holding company focused on creating exceptional living and healthcare solutions for seniors. We are seeking a Hub Spot Administrator responsible for the administration, support, optimization, and continuous improvement of the Hub Spot platform supporting our marketing and customer engagement functions.

This role serves as a technical and functional resource for Hub Spot Marketing Hub, CRM, Service Hub, and Hub Spot AI, supporting campaign execution, email marketing, audience segmentation, automation, reporting, data management, and user support.

The Hub Spot Administrator & Analyst will partner closely with Marketing, Sales/Business Development, Operations, and other business stakeholders to translate business requirements into effective Hub Spot solutions, improve marketing processes, and leverage data and analytics to measure performance and inform decision‑making.

In addition to day‑to‑day platform administration, this role will support integrations, data quality, documentation, governance, vendor coordination, and enhancement initiatives to ensure Hub Spot remains reliable, scalable, well‑governed, and aligned with evolving business needs.

• Administer and optimize Hub Spot CRM, including contacts, properties, lists, pipelines, permissions, and data quality.
• Support marketing campaigns from setup through execution and reporting, including emails, forms, landing pages, lists, segmentation, and workflows.
• Build, maintain, and optimize automated workflows for lead nurturing, communications, notifications, and internal business processes.
• Develop and manage audience segments and contact lists based on lifecycle stage, engagement, geography, community, referral source, and other business criteria.
• Create and maintain Hub Spot dashboards and reports to measure campaign performance, lead generation, engagement, conversion, and other key business metrics.
• Analyze marketing and CRM data to identify trends, opportunities, performance gaps, and areas for improvement.
• Partner with Marketing, Sales/Business Development, Operations, and leadership to translate business requirements into scalable Hub Spot solutions.
• Evaluate and leverage Hub Spot AI capabilities to improve productivity, automation, reporting, content creation, and customer engagement.
• Support CRM and marketing technology integrations and help troubleshoot data flow and system‑related issues.
• Maintain documentation, governance standards, configuration records, and best practices for Hub Spot processes and platform administration.
• Provide training, support, and guidance to Hub Spot users to promote adoption and effective use of the platform.
• Stay current on Hub Spot features, product updates, automation capabilities, AI functionality, and marketing technology best practices.
• Support continuous improvement initiatives by identifying opportunities to streamline processes, improve data quality, and enhance platform performance.

• Bachelor’s degree in Information technology, Computer Science, Business, Communications, Marketing
  , or a related field.
• 3+ years of experience as a Hub Spot Administrator, CRM Administrator, Marketing Operations Specialist, or in a similar role.
• Strong hands‑on experience administering and supporting Hub Spot Marketing Hub and Hub Spot CRM
  .
• Strong understanding of Hub Spot features, functionality, configuration, and best practices.
• Familiarity with Hub Spot Hubs and subscription tiers and how they align with different business functions and requirements.
• Demonstrated experience implementing or onboarding Hub Spot for B2B organizations or clients
  .
• Hands‑on experience with email campaigns, lists, audience segmentation, workflows, forms,…