Digital Marketing Specialist

We’re looking for a data-driven Digital Marketing Specialist who can manage CRM automation and performance advertising to support our growth across digital channels.

• Develop performance marketing strategies aligned with business objectives (awareness, lead generation, conversion).
• Manage, monitor, and optimize paid advertising campaigns across Meta, Google, Tik Tok, and other platforms.
• Manage CRM campaigns end-to-end: audience segmentation, automation flows, personalization, and analytics.
• Analyze funnels and customer journeys to identify opportunities for improving conversion rates.
• Conduct A/B testing for audiences, ad copy, creatives, and landing pages.
• Collaborate with the content/creative team to produce high-performing ad materials.
• Manage and allocate advertising budgets efficiently to meet KPI targets (CPA, CPL, ROAS, etc.).
• Prepare regular campaign performance reports and provide data-driven insights and recommendations.
• Perform competitor research, trend analysis, and explore new digital marketing opportunities.
• Optimize landing pages or user flow to enhance lead quality and conversion.

• Minimum 2 years of experience as a Performance Marketer, CRM Specialist, or Digital Marketer
• Proficient in advertising platforms such as Meta Ads Manager, Google Ads, Tik Tok Ads, and analytics tools.
• Experience in CRM tools (Clever Tap, Braze, Hub Spot, or similar) is a plus
• Strong understanding of key digital marketing metrics: CPA, CPL, ROAS, CTR, CVR, CAC, etc.
• Knowledge of funnel strategies and customer journey optimization.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience creating or guiding creative briefs for ad content.
• Detail-oriented, data-driven, and comfortable working towards performance targets.
• Excellent communication skills and the ability to collaborate with cross-functional teams.

Jakarta,