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Brand Manager

Job in South Tangerang, Banten, Indonesia
Listing for: PT. Softex Indonesia
Full Time position
Listed on 2025-12-30
Job specializations:
  • Marketing / Advertising / PR
    Marketing Manager, Branding Specialist / Ambassador, Marketing Strategy, Market Research
Job Description & How to Apply Below
Location: South Tangerang

This position will report and support Marketing Manager to manage the day-to-day brand activities, and implement the brand specific marketing strategy for their respective category. Monitors market trends, research consumer markets and competitor’s activities to identify business and key issues as well as oversee marketing and advertising activities to ensure consistency with product line strategy.

Job Description
  • Act and serve as brand champion and owners to assist the marketing managers provide the vision, mission goals and strategies to match up to the formulation and direction established by the marketing leadership.
  • Assisting Marketing Managers to translate brand strategies as defined in the marketing plan into brand plans, brand positioning and go-to-market strategies.
  • Lead creative development and create motivating stimulus to get targeted population to "take action".
  • Assist the marketing managers to measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
  • Plan for the launch of new products in accordance with the marketing plan that has been established in collaboration with other divisions related to the procurement of new products (production, supply chain, finance)
  • Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues
  • Brainstorm new and innovative growth strategies.
Qualifications
  • Min. Bachelor's Degree (S1) in any discipline
  • Min. 5 years of experience in Marketing Department preferably in FMCG industry
  • Having experience in Personal Care company will be an advantages
  • Good interpersonal, communication and leadership skills
  • Good in data analysis and research consumer markets
  • Willing to be place at BSD, South Tangerang.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Research, and Strategy/Planning

Industries

Manufacturing

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