Marketing Manager

Overview

Own and deliver non-digital lead generation aligned with student enrolment targets.

Drive qualified enrolment leads through:

• Marketing events (school events, open days, external fairs)
• Corporate, institutional, and education partnerships
• Community engagement initiatives
• Media exposure, PR, and reputation-building activities
• Build and manage strategic relationships with education partners, media, and relevant community stakeholders.
• Track lead sources and contribution to the enrolment pipeline in coordination with Admissions and Digital teams.

• Marketing Communications & Messaging:
  Own communication strategy and messaging direction across external (media narratives, PR angles, social content direction—planning and guidance, collaboration execution) and internal (newsletters, parent communications, email campaigns, school-wide announcements).
• Ensure messaging clearly communicates the school’s value proposition, learning philosophy, and educational outcomes.
• Maintain consistency and clarity of messaging across all touchpoints for prospective and existing parents, corporate & community.
• Lead the planning and execution of key marketing initiatives, including integrated marketing campaigns, offline and online marketing events.
• Media placements, PR initiatives, and out-of-home (OOH) advertising.
• Translate strategy into clear execution plans, timelines, and briefs.
• Manage external vendors, partners, and agencies as required.
• Ensure strong cross-functional alignment with Marketing, Digital, Academic, Admissions, and Creative teams.

• Ensure all marketing activities comply with school brand standards and education-sector sensitivities.
• Review key communication materials before proceeding for stakeholder approval prior to release.
• Monitor campaign readiness, execution quality, and overall professionalism of outputs.