Influencers & Community Lead Skin Care

Overview

Join us as Influencers & Community Lead Skin Care

Location:

Grha Unilever
Terms &

Conditions:

Full-time role

Job Purpose

• Lead influencer marketing & community strategy, integration with brand plans and agency management.
• Cultivate and manage critical 1:1 endorsement relationships with key influencers
• Responsible for being the "live" voice and ears of the skincare brand across social communities.
• Be in conversations and engagement (online/offline) with audiences and manage owned channels and brand social presence, acting as the primary point of contact for the brand fans & derms community.

• Influencers & Creators Management
• Develop and execute a comprehensive influencer & community marketing strategy aligned with the brand's overall marketing objectives, target audience, and budget. Includes events, trips, as needed.
• Keep strong pulse & be the forefront on influencer, creator & community trends, formats, platform changes, and cultural moments relevant to beauty/skincare/derms expert. Possessing a strong understanding of the landscape & key players.
• Identify, vet, and onboard a diverse roster of influencers who align with the brand's values, aesthetic, and target audience, cultivating strong, long-term relationships – both at the campaign level and always on.
• Proactively engage with relevant communities & create interactive community activities.
• Manage the influencer & community briefing process, ensuring clear communication of campaign objectives, brand guidelines, content expectations, legal requirements and measurement frameworks – with a keen sense of what works in the space and how to be authentic, and how to collaborate with demand squad to ensure content is fit for the right channel/platform.
• Understanding of paid media models and how to drive engaged reach at scale.
• Ability to collaborate with other demand squad members to orchestrate earned, owned and paid content to drive impact.
• Collaborate closely with the chosen influencer marketing agency, providing strategic direction, overseeing campaign execution, and ensuring alignment with brand objectives.
• Negotiate contracts for Key Influencers, usage rights, compensation, and ensure compliance with local advertising regulations.
• Analyze influencer content performance, ROI, and insights to inform future strategy.

• Influencer Marketing: Proven experience specifically in influencer marketing, ideally within the beauty or lifestyle industry. This experience should include a strong understanding of influencer ecosystems, commercial models, and relationship management.
• Community Management: Proven experience directly managing online & offline communities, ideally for brands or in the beauty industry. This could include:
  • Growing and engaging brand fans audience.
  • Creating and executing community engagement strategies
  • Moderating online discussions and managing conflicts
  • Tracking and analyzing community metrics
• Campaign Management:
  Proven ability to plan, execute and manage influencer marketing campaigns from start to finish, including budget management and timeline adherence.
• Relationship Building:
  Experience in building and nurturing strong relationships and long-term with influencers, agencies, and other relevant stakeholders.
• Agency Management:
  Experience collaborating with and overseeing external influencer marketing agencies, ensuring alignment with brand objectives.
• Contract Negotiation:
  Familiarity with negotiating influencer contracts, usage rights, and campaign deliverables.
• Data Analysis:
  Proficiency in using influencer marketing platforms and analytics tools to track campaign performance, measure ROI, and generate actionable insights to inform future strategies.

• Strong Communication
  
  Skills:
  
  Excellent written and verbal communication skills for effective collaboration, negotiation, and presentation.
• Relationship Management
  
  Skills:
  
  Ability to build rapport, maintain strong relationships, and navigate complex influencer dynamics.
• Analytical Mindset:
  Data-driven approach to decision-making and a keen eye for identifying trends and measuring campaign effectiveness.

• Strategic Thinking & Planning:
  • Strategic…