Performance Marketing Manager

About Gently

Gently is a personal care brand for babies and kids, committed to gentle formulas, real efficacy, and supporting a health-conscious lifestyle for families. We move fast because the needs of millions of Indonesian children can’t wait. Join a mission-driven, fast-growing company where your work creates real impact every day.

The Performance Marketing Manager is responsible for driving measurable growth through data-driven paid marketing strategies. This role focuses on planning, executing, and optimizing performance campaigns across digital channels to maximize ROI and achieve business goals.

• Bachelor’s degree in Marketing or relevant field from reputable university is preferable.
• Minimum 3-5 years work experience as performance marketing (having an experience in D2C brand or performance marketing agency is preferable)
• Have experience handle skincare product
• Have a proven experience in running paid aids (Facebook ads, Tiktok Ads, etc)
• Familiar with Excel/Spreadsheet, Google Analytics, Facebook Ad Manager, tiktok ads manager and other digital marketing tools
• Have the ability to conduct A/B testing and identify the winning campaign
• Strong creative and analytical skills
• Agile, independent, and resilient individual who is eager to learn and willing to strive for continuous growth.
• Have a Meta media planning professional certification is a plus

• Plan and execute digital advertising campaigns including Meta Ads, Tik Tok Ads,
• Marketplace Ads (Shopee, Tokopedia, etc), Linked In Ads, Google Ads etc.
• Responsible for the end to end performance marketing activities
• Develop performance marketing strategy based on trends, consumer behaviour, and overall business strategy.
• Control, monitor, and optimise digital advertising budget, ads delivery quality, and ads metrics (Reach, CTR, CPC, ROAS, etc)
• Work with marketing (content and creative team) in order to create winning campaign creative.
• Evaluate every campaign strategy and execution and propose action plan on how to improve future performance
• Measure and report performance of all paid digital ads, and value based on KPI
• Create weekly & monthly reports of performance marketing activities.

• Opportunity to play a key role in driving business growth in a dynamic FMCG environment.
• Strong cross-functional exposure and collaboration.
• Competitive compensation and opportunities for career growth.