Digital Marketing Expert; Paid Media

Position: Digital Marketing Expert (Paid Media)
We are looking for a results-driven Digital Marketing Specialist with hands-on experience in Meta Ads, Google Ads, and social media marketing. The ideal candidate will be responsible for planning, executing, optimizing, and reporting on paid campaigns across multiple digital platforms to drive brand awareness, leads, and conversions.

Responsibilities
Plan and manage paid advertising campaigns on:
Meta platforms (Facebook & Instagram Ads)
Google Ads (Search, Display, You Tube, Performance Max)
Create and optimize ad campaigns to improve ROI, CTR, CPC, CPA, and ROAS.
Conduct keyword research, audience targeting, competitor analysis, and A/B testing.
Develop engaging social media strategies and content calendars.
Manage and grow social media platforms including Facebook, Instagram, Linked In, and You Tube.
Monitor campaign performance using tools like Google Analytics, Meta Business Suite, and Google Tag Manager.
Generate weekly/monthly performance reports with actionable insights.
Manage marketing budgets efficiently and ensure maximum campaign performance.

Qualifications
Bachelor's degree in Marketing, Business, Communications, or related field.
2–4 years of experience in digital marketing and paid advertising.
Strong hands-on experience with:
Meta Ads Manager
Google Ads
Google Analytics (GA4)
Google Tag Manager
Knowledge of SEO, remarketing, conversion tracking, and funnel optimization.

Experience with Canva, Adobe Creative Suite, or other creative tools is a plus.
Strong analytical and communication skills.
Ability to manage multiple campaigns and deadlines.