Director, Content Strategy

The Director of Content Strategy will be responsible for shaping and executing the long-term content vision for NFL Media. This role will oversee the development, programming, and optimization of all NFL Media content across linear and digital platforms—ensuring it aligns with League priorities, engages diverse audiences, and maximizes commercial value.

As the media landscape and audience behaviors rapidly evolve, NFL Media is seeking an experienced leader with a proven track record in building and optimizing content strategies across various digital distribution platforms.

This thought leader will explore new opportunities in production technology, emerging content formats, and innovative product experiences that grow fan engagement, strengthen partnerships, and enhance the NFL’s global brand presence.

Responsibilities:

• Strategic Leadership
  • Define and implement a comprehensive, multi-platform content strategy that reflects the NFL’s brand, values, and growth objectives.
  • Partner with senior leadership across NFL Media, Marketing, Business Development, Sponsorship, and International teams to align content priorities with League-wide goals.
  • Translate business and fan insights into actionable programming strategies and content investments.
• Content Programming & Planning
  • Oversee the development of NFL Media’s digital content calendar, ensuring consistent and compelling coverage across the season cycle (regular season, playoffs, offseason, Draft, and Super Bowl).
  • Lead cross-platform digital content planning for live events, studio shows, highlights, original features, and social storytelling.
  • Collaborate closely with Production, Creative, and Talent teams to deliver innovative and audience-centric programming.
  • Monitor portfolio-level performance and provide recommendations on content investment priorities.
  • Spearhead strategic projects for senior NFL Media leaders and develop recommendations on key programming and operational issues, particularly in new business and/or audience development areas.
• Partner with the Revenue, Partnerships, and Distribution teams to drive commercial impact through strategic content placements, sponsorship integration, and digital rights activation.
• Identify new opportunities for content syndication, content licensing, and direct-to-consumer engagement.
• Use performance analytics and audience data to optimize content ROI and guide future investment decisions.
• Audience Insights & Partnerships
  • Produce impactful insights via analysis of the current sports and entertainment media ecosystem and identify new trends and strategies that can be incorporated into NFL Media planning.
  • Evolve NFL Media’s content strategy for reaching younger, more diverse, and global audiences through digital and emerging platforms.
  • Foster close relationships and develop collaboration opportunities with existing NFL partners who specialize in engaging key demos
  • Identify new partnership opportunities with media brands or production companies, particularly brands that intersect with sports and/or sports fandom, that will help the NFL engage priority audiences
• Work across multiple departments and stakeholders to evaluate new technologies that unlock new value for fan engagement, including AI and Gen AI and cloud-based production workflows
• Champion new storytelling formats and technologies (short-form, interactive video, data-driven storytelling, AR/VR, generative AI).
• Foster a test-and-learn culture that encourages creative risk-taking and rapid iteration.
• Build strong partnerships with internal departments (Broadcasting, Marketing, Communications, and Club Media) and external partners.
• Guide and develop junior professionals on the NFL business, key skill requirements and career development.
• Cultivate positive group culture and processes to foster high performance, efficient processes and professional development.
• Ensure all content reflects the League’s commitment to quality, integrity, and inclusivity.

Required Qualifications:

• Minimum 10 years’ experience
• 5 years of management experience
• Post-graduate training or professional certificates related to data science and data visualization highly preferred
• Deep passion for sports,…