Community Relations and Marketing Specialist

SUMMARY

The Community Relations and Marketing Specialist supports the Key Training Center's mission through strategic outreach, community engagement, and marketing initiatives. This position focuses on strengthening relationships within the community, expanding visibility for the organization, and promoting programs, events, and fundraising efforts. The Specialist works closely with the Media and Graphic Artist to ensure consistent and effective branding across all platforms. This role involves expanding the organization's presence and connections in other counties where the Key Training Center operates, which necessitates regular travel to those areas.

• Assist in planning, developing, and executing marketing and community outreach strategies to promote the Key Training Center's programs, events, and services.
• Work closely with the Media and Graphic Artist to coordinate social media, print materials, email campaigns, and other marketing efforts.
• Build and maintain relationships with community organizations, local businesses, media partners, and civic groups to enhance visibility and support.
• Represent the Key Training Center at community events, expos, and presentations to share information and promote engagement.
• Identify new outreach and partnership opportunities within Citrus County and other counties where the Key Training Center operates.
• Develop and maintain a marketing calendar that aligns with organizational goals and major events.
• Conduct outreach to other counties where the Key Training Center operates to strengthen partnerships, promote services, and identify new marketing opportunities.
• Assist with sponsorship outreach and donor cultivation in collaboration with the Foundation team.
• Support the planning and promotion of fundraising and awareness events.
• Assist with the coordination, setup/teardown, and execution of Key events as needed.
• Assist in writing press releases, newsletters, and social media posts to maintain consistent messaging and branding.
• Track marketing metrics and community engagement data to measure campaign effectiveness.
• Maintain promotional materials inventory and coordinate distribution as needed.
• Travel as necessary within Citrus County and other counties where the Key Training Center operates for outreach, events, and partnership meetings.
• Perform other duties as required or assigned.

None

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

High school diploma or equivalent certification; prefer one to three years related experience and/or training in areas of Marketing, Communications, or Public Relations.

Valid Florida driver's license and safe driving record.

Excellent interpersonal, verbal, and written communication skills.

• Experience in community outreach, marketing, or public relations, preferably within a nonprofit or service-oriented organization.
• Strong communication and public speaking skills with the ability to engage a variety of audiences.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Basic knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.
• Experience with social media platforms and email marketing systems preferred.
• Ability to collaborate effectively with the Media and Graphic Artist to produce marketing materials and campaigns.
• Highly organized with strong attention to detail and the ability to manage multiple projects.
• Self‑motivated and comfortable working both independently and as part of a team.
• Must be able to travel weekly to The Villages for outreach and relationship‑building efforts.
• Ability to adapt to last‑minute changes and prioritize tasks effectively.
• Willingness to assist with event preparation and on‑site support as part of a collaborative team.
• Ability to…