Marketing Specialist

An exciting opportunity has become available for a dynamic and skilled Marketing Specialist (Recruitment) to join the Comms & Marketing Team (Corporate Services) in Inverness, responsible for managing and executing marketing activities for a portfolio of recruitment businesses.

This role will involve content creation, social media management, digital advertising, event management, analytical reporting, website optimisation and SEO. The specialist will play a critical role in enhancing the brand presence, talent attraction and supporting the growth and success of each individual business.

• Shape how each recruitment brand is presented to the market, ensuring a clear, credible and consistent profile across digital channels, campaigns and client-facing materials.
• Support the promotion of new services and technology-led solutions within individual recruitment brands, helping candidates and clients understand brand-specific value.
• Attract high-quality candidates aligned to each brand’s sector focus, geography and delivery model.
• Raise the profile of each recruitment business with existing and prospective clients by supporting business development with targeted marketing activity, thought leadership and sector-focused content.
• Create and manage high-quality marketing content for social media, websites, campaigns, email, press releases and client-facing materials.
• Manage social media channels across all recruitment brands, maintaining distinct tone and messaging, driving audience engagement and growing presence, particularly on Linked In and Facebook.
• Plan, run and manage paid digital advertising campaigns across platforms such as Google Ads and Linked In.
• Maintain and update recruitment websites, ensuring content is current, brand-aligned and optimised for search engines.
• Plan and promote events such as job fairs, exhibitions, conferences and recruitment open days, and measure ROI for future planning.
• Own and manage recruitment marketing KPIs across all four recruitment brands, covering areas such as candidate attraction, application volumes, campaign performance and digital engagement.
• Produce regular performance reports for recruitment leadership and Corporate Services, showing how marketing activity is performing and where improvements are required.
• Analyse trends across sectors, roles and locations to support recruitment and business development planning.
• Work closely with the Comms & Marketing team, recruitment teams and business development colleagues to ensure marketing activity supports live hiring needs and growth plans.
• Coordinate with external agencies for digital marketing, content production and campaign delivery when required.

• Hold a Bachelor’s degree in Marketing, Communications, Digital Media or related field (ideally).
• Experience in marketing, preferably within recruitment or professional services.
• Strong experience in content creation, with creative thinking and the ability to generate engaging content.
• Proficiency in digital marketing tools and platforms, including content management/scheduling systems, social media management tools and analytics tools.
• Strong communication and organisational skills with the ability to manage multiple projects and deadlines.
• Analytical mindset with attention to detail and a creative approach to problem‑solving.

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and supportive work environment.
• Exposure to a diverse portfolio of recruitment brands and sectors.

If you would like to find out more please contact Lyndsey at Global Highland.