Social Media Executive

Join the Journey of Luxury Hospitality Excellence

The Monogram Collective showcases a newly crafted collection of unique British stays, each with its own distinct charm. Our growing portfolio of boutique luxury hotels spans England and Scotland, including iconic properties such as The Vineyard, Pine Trees, and Meldrum House.

Steeped in heritage and reimagined for the curious modern traveller, our hotels celebrate individuality and the rich spirit of their surroundings, inviting you to feel the story of every place you stay.

We’re seeking a Social Media Executive to help shape and elevate our digital presence across this exceptional collection.

As our Social Media Executive, you will oversee the day-to-day management of social channels for our hotels, delivering engaging, high-quality content that reflects the luxury, personality, and individuality of each property. You’ll champion social-first storytelling, bring fresh creative ideas, and ensure our hotels shine across every touchpoint.

This role is primarily based at Meldrum House Hotel with occasional travel to other Monogram sites.

• Develop and implement tailored social media strategies for each hotel in collaboration with the Brand and Marketing Manager, maintaining a cohesive luxury brand presence.
• Own and manage social media content calendars, ensuring timely and optimised publishing across platforms including Tik Tok, Facebook, and Instagram.
• Create high-quality, visually compelling content including video, static images, stories, reels, and copy for multiple channels.
• Monitor social media trends, competitor activity, and industry insights to inform creative direction and identify growth opportunities.
• Champion community management through timely, brand-aligned responses and proactive engagement.
• Prepare detailed performance reports, producing actionable insights and recommendations to support future campaigns.

You are enthusiastic, proactive, and deeply passionate about social media, creativity, and luxury travel. You thrive in collaborative environments, enjoy contributing new ideas, and feel energised by delivering content that inspires and connects with audiences. You’re confident analysing data, spotting trends, and presenting insights to stakeholders all while bringing a solutions-focused mindset.

• A strong understanding of social media platforms, analytics, and tools.
• Proven experience reporting on and analysing social media performance.
• Ability to work independently, manage multiple priorities, and meet deadlines.
• Creative flair and a passion for visual storytelling.
• Confidence in travel between hotel properties as required.

• Experience working within luxury hotels or luxury lifestyle brands (desirable, not essential).

At The Monogram Collective, you’ll be part of a passionate team shaping the future of luxury hospitality. We provide a collaborative environment, creative freedom, and the opportunity to make an impact across a growing collection of exceptional hotels.

• 30 days holiday
• Training and development from day one
• Employee events and celebrations
  
  In-house company interactive communication app
• Access to state-of-the-art gym and pools
• Healthy meals while working
• External Employee Assistance Programme
• Financial Wellbeing App (Stream)
• £200 referral bonus

• Access to our “Treat Yourself Here” wellbeing & discounts platform
• Participation in employee recognition schemes
• Long-service recognition
• Complimentary guest experience (overnight stay & dinner for two) on probation pass and annual anniversary
• 50% discount in our restaurants
• Cycle to Work Scheme
• Discounted room rates for employees, friends & family
• Spa treatments and product discounts
• Life Assurance cover

Apply now and bring your creativity, strategic thinking, and passion for luxury hospitality to The Monogram Collective
.