Manager, Public Relations and Social Media

Manager, Public Relations and Social Media

Join the Marketing and Communications team at UI Health Care as the Manager of Public Relations and Social Media. This role is responsible for the development and execution of integrated public relations and social media initiatives aimed at connecting external stakeholders with University of Iowa Health Care’s brand. This individual will oversee a team of specialists responsible for managing enterprise social media accounts, working with the news media to build public trust in UI Health Care, and promoting and protecting the organization’s reputation through transparent communication.

In conjunction with the Director of Strategic Communications, develop and execute an integrated public relations strategy, including earned media and social media, in support of the organization’s strategic priorities

In collaboration with Brand Strategy and Marketing and Content Strategy teams, develop media campaigns that integrate with content strategy and marketing campaigns

Develop national media pitching program priorities and executive thought leader platforms in alignment with the integrated public relations strategy

Maintain a keen understanding of industry trends affecting the organization and make appropriate recommendations regarding communication strategy surrounding them.

Lead creation and curation of engaging content for various social media platforms, including Twitter, Facebook, Instagram, You Tube, and Linked In

Lead management of social media accounts and engage with followers, responding to comments and inquiries in a timely and professional manner

Lead the curation and development of social media listening reports, monitoring, and analyzing social media metrics, and adjust strategies as necessary to increase engagement and reach

Define and provide strategic direction to Marketing and Communications leadership and internal stakeholders on social media best practices

Serve as the main point of contact across the enterprise for social media-related questions

Recommend tools and software to optimize social media activity

Ensures social media posts meet accuracy, grammar, style, and tone guidelines

Stay up-to-date with emerging trends and technologies in social media and make recommendations for improving our social media strategies

Serve as primary media contact and spokesperson for UI Health Care

Brief and prepare senior leaders, faculty, and staff for major interviews

Receive and strategically manage complex media inquiries

Work with communication specialists and agency partners to develop story pitches for local, regional, and national media outlets

Write communications plans, statements, talking points, news releases, Q&As, backgrounders, and other materials

Establish strong working relationships with key media representatives

Supervise and provide public relations and social media team members with appropriate resources, clear direction, and support

Assists with the supervision of student workers

Ensures compliance with all UI Health Care and UI policies and procedures

Update and regularly maintain the crisis communications plan and train Marketing and Communications team members on their roles.

Serve as a Public Information Officer (PIO) for University of Iowa Health Care and act as a primary liaison for the coordination of messaging with the Marketing and Communications team, including web, social media, and internal communications, during actual and scenario crises.

Recommend and develop message strategy and communications plans for issues management.

Address new and anticipate potential issues with background research

Draft statements and briefs

Ability to effectively interpret and transmit information for internal and external audiences.

Work closely with other teams in the Marketing and Communications department

Develop and manage productive relationships with UI Health Care senior leadership, UI Office of Strategic Communications, and other internal and external stakeholders and customers.

Represent UI Health Care on various internal or external…