Manager, Public Relations and Social Media

Manager, Public Relations and Social Media

Join the Marketing and Communications team at UI Health Care as the Manager of Public Relations and Social Media.

This role is responsible for the development and execution of integrated public relations and social media initiatives aimed at connecting external stakeholders with University of Iowa Health Care’s brand.

This individual will oversee a team of specialists responsible for managing enterprise social media accounts, working with the news media to build public trust in UI Health Care, and promoting and protecting the organization’s reputation through transparent communication.

• In conjunction with the Director of Strategic Communications, develop and execute an integrated public relations strategy, including earned media and social media, in support of the organization’s strategic priorities
• In collaboration with Brand Strategy and Marketing and Content Strategy teams, develop media campaigns that integrate with content strategy and marketing campaigns
• Develop national media pitching program priorities and executive thought leader platforms in alignment with the integrated public relations strategy
• Maintain a keen understanding of industry trends affecting the organization and make appropriate recommendations regarding communication strategy surrounding them.

• Lead creation and curation of engaging content for various social media platforms, including Twitter, Facebook, Instagram, You Tube, and Linked In
• Lead management of social media accounts and engage with followers, responding to comments and inquiries in a timely and professional manner
• Lead the curation and development of social media listening reports, monitoring, and analyzing social media metrics, and adjust strategies as necessary to increase engagement and reach
• Define and provide strategic direction to Marketing and Communications leadership and internal stakeholders on social media best practices
• Serve as the main point of contact across the enterprise for social media-related questions
• Recommend tools and software to optimize social media activity
• Ensures social media posts meet accuracy, grammar, style, and tone guidelines
• Stay up-to-date with emerging trends and technologies in social media and make recommendations for improving our social media strategies

• Serve as primary media contact