Media Strategist

Job Title:

Media Strategist

Marketing

Salary

12/2025

The Media Strategist is responsible for planning, executing and optimizing paid media campaigns across digital and traditional channels to drive business objectives. This role manages day‑to‑day campaign operations, collaborates with internal and external partners, and ensures that campaigns are delivered on time, within budget, and with performance targets in mind.

Accountable and

Reports to:

Director, Paid Media

Direct Reports:
None

• Develop and implement comprehensive media strategies that align with marketing goals and brand objectives.
• Launch and manage paid media campaigns across platforms including Google Ads, Meta, You Tube, Display, Programmatic, and local broadcast or print (if applicable).
• Monitor performance and implement optimizations to improve KPIs such as ROAS, CTR, CPC, CPA, and brand lift.
• Oversee trafficking, tracking, and QA of creative assets and pixels/tags.

• Manage media budgets by campaign, track pacing, and flag over/under spend.
• Ensure campaigns align with financial goals and deliver strong return on investment.

• Partner with brand marketing, creative, social, influencer, and e‑commerce teams to align on objectives and deliverables.
• Coordinate with agencies and media partners as needed.

• Develop regular performance reports and insights to inform stakeholders.
• Translate data into actionable recommendations to improve future media strategies.

• Maintain campaign documentation, timelines, and media plans.
• Contribute to playbooks and best practices.

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 5–7 years of experience in media planning and buying, preferably in‑house or agency‑side.
• Hands‑on experience with media platforms such as Meta Ads Manager, Google Ads, DV360, and campaign tracking tools.
• Strong analytical skills with experience in Excel, Looker Studio, or similar reporting tools.
• Excellent organizational, communication, and project management skills.
• Ability to manage multiple campaigns and priorities simultaneously.

• Experience in retail, grocery, CPG, or e‑commerce environments.
• Familiarity with attribution modeling, incrementality testing, or MMM.
• Working knowledge of third‑party data providers, DSPs, and advanced targeting strategies.

• Strategic Thinking:
  Ability to develop long‑term media plans that align with business goals.
• Analytical Acumen:
  Comfortable working with data to evaluate performance and inform decision‑making.
• Communication
  
  Skills:
  
  Excellent verbal and written communication for internal collaboration and external negotiations.
• Attention to Detail:
  Ensures accuracy in media buying, reporting, and budget management.
• Deadline‑Driven:
  Consistently meets project deadlines and campaign launch dates while maintaining high‑quality work.
• Adaptability:
  Stays flexible in a fast‑paced and changing media environment.
• Collaboration:
  
  Works well across departments and with external vendors to execute integrated campaigns.
• Project Management:
  Strong organizational skills with the ability to manage multiple campaigns simultaneously.

Are you ready to smile, apply today.

Employment is contingent upon the successful completion of a pre employment drug screen.