Product Marketing Lead - AU

Product Marketing Lead - AU/US/CAN

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Traild is a dynamic, fast-growing SaaS company that streamlines, automates and protects Accounts Payable. Just as your bank provides always on risk protection for your credit card, Traild provides a similar level of security to help businesses protect their B2B payments from fraud, errors and mistakes. Our specialised Accounts Payable software integrates with leading business ERP systems like SYSPRO, Acumatica, MYOB, and IFS to help clients make their AP process more streamlined, automated and secure.

We have a rapidly growing client base, so you are about to board the rocket ship at the right time. This is an opportunity to make a real impact and with your help we can support more businesses digitise their existing operations with enhanced automation and security.

We’re looking for a strategic, analytical and execution-focused Product Marketing Lead to join our rapidly growing global Marketing team s is the first Product Marketing role at Traild—ideal for someone who wants to establish and build the function from the ground up. As the owner of the Product Marketing function, you’ll shape our go-to-market strategy, develop the core foundations, and define how Traild positions its AP automation platform to customers across EMEA, APAC and the Americas.

You’ll become one of the deepest experts on our product—often knowing it better than anyone else—and you’ll translate that expertise into clear positioning, competitive intelligence, product launch strategies and sales enablement that fuels growth. This role can be based in Australia or the US/Canada. While Traild is a global company, the core Marketing team is currently primarily based in Australia, so the ability to collaborate effectively across time zones — including some overlap with Australian business hours — is important for success in this role.

• Own Traild’s product positioning, messaging and value propositions across global markets.
• Build personas, market insights and use‑case narratives that inform GTM strategy.
• Lead market, customer and competitor intelligence to identify trends, opportunities and differentiators.
• Manage end‑to‑end product and feature launches, including GTM planning, messaging and enablement.
• Partner with Product to understand the roadmap and ensure new features meet market needs.
• Create high‑impact sales and partner enablement assets (talk tracks, battle cards, objection handling, pitch materials).
• Support customer adoption, retention and expansion initiatives through targeted messaging and insights.
• Act as a critical link between Product, Marketing, Sales and CS to ensure alignment and consistent market communication.
• Build deep product and market expertise, becoming the internal go‑to for competitive positioning and product‑market fit.

You are strategic, commercially minded, highly analytical and thrive in fast‑paced, high‑growth environments. You combine strong product instincts with excellent storytelling ability, and you’re as comfortable digging through product data as you are creating compelling narratives for customers. You’re a doer—hands‑on, curious, confident, and excited by the idea of building a function from scratch.

• 5+ years’ experience in Product Marketing within B2B SaaS (preferably mid‑market or enterprise software).
• Proven experience working closely with Product teams—contributing to roadmaps, translating user stories and understanding feature usage and customer value.
• Demonstrated ability to create product positioning, messaging frameworks, personas and competitor analyses.
• Strong track record of delivering successful product or feature launches end‑to‑end.
• Experience building product marketing foundations in a high‑growth environment.
• Highly analytical with the ability to turn research, market signals and product data into actionable GTM strategy.
• Exceptional communication and storytelling skills, with the ability to simplify the complex.
• Ability to rapidly learn technical products and understand both feature‑level detail…