Marketing & Business Development Specialist

Position Summary:

Geater Machining & Manufacturing is seeking a Marketing & Business Development Specialist to support the company's continued growth and diversification across the aerospace, defense, and space markets. This on-site role will be embedded within the commercial organization and will support day-to-day marketing execution, market intelligence, target-account development, CRM and marketing operations, digital marketing coordination, content development, and sales enablement.

The specialist will work closely with the Vice President of Sales & Marketing, Sales, Project Engineering, Operations, and other internal teams to translate business priorities, customer activity, market intelligence, and growth opportunities into coordinated marketing and business-development activity. The role may also participate in customer visits, trade shows, industry events, and other commercial activities as appropriate.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Work closely with Sales, Project Engineering, Operations, Quality, and other internal teams to understand customer activity, quoting trends, strategic opportunities, manufacturing capabilities, and emerging market needs.
• Translate internal business activity and market insights into target-account research, marketing content, CRM activity, digital campaigns, and business-development support.
• Develop account-specific pursuit support, including research briefs, contact maps, program intelligence, messaging, and customer-meeting preparation.
• Participate in customer visits, trade shows, industry events, and other commercial activities as appropriate, including pre-event research and post-event follow-up.
• Coordinate with Sales to ensure relevant marketing engagement, market intelligence, and identified opportunities receive appropriate commercial follow-up.

• Research strategic markets, customers, programs, and emerging opportunities within aerospace, defense, space, and autonomous systems.
• Develop and maintain prioritized target-account lists based on manufacturing fit, growth potential, production timing, strategic value, and accessibility.
• Use CRM data, digital engagement, industry research, public sources, professional networks, third-party data tools, and internal business information to identify companies, facilities, business units, relevant contacts, and growth signals.
• Build account maps and relationship paths across procurement, strategic sourcing, supply chain, operations, manufacturing engineering, supplier quality, program management, and executive leadership as appropriate.
• Monitor target accounts for growth indicators, new programs, contract activity, facility expansion, hiring, organizational changes, and other potential buying signals.
• Support trade-show and event strategy, including pre-event research, meeting development, account prioritization, and post-event follow-up.

• Own day-to-day marketing administration and strategic use of Active Campaign, including account segmentation, contact enrichment, campaign lists, lead/account stages, follow-up workflows, and reporting.
• Establish and maintain CRM discipline so target-account intelligence, contact activity, campaign engagement, meetings, RFQs, and opportunities are visible and actionable.
• Integrate relevant third-party data and research sources into Geater's account-development process while maintaining data quality and avoiding unnecessary contact accumulation.
• Develop repeatable processes that connect market research, digital engagement, CRM activity, and Sales follow-up.

• Coordinate Geater's outsourced SEO, PPC, and website-management programs and help ensure their priorities align with Geater's target markets, manufacturing capabilities, and commercial objectives.
• Serve as the primary day-to-day internal point of contact for external digital-marketing partners, working with the Vice President of Sales & Marketing to establish priorities and evaluate results.
• Provide outside partners with market intelligence, campaign priorities, capability messaging, content inputs, target-market direction, and landing-page needs.
• Review digital performance using metrics such as qualified website traffic, search visibility, conversion activity, cost per click, search terms, landing-page performance, and account-level engagement.
• Evaluate the…