Digital Marketing Specialist

Puck | Built to Lead.

Location:

Manning, IA Department:
Marketing

Employment Type:

Full-Time

Schedule:

Monday - Friday, 8:00 AM - 5:00 PM

At Puck, we are Built to Lead. We are a dynamic manufacturing company committed to delivering high-quality products and fostering a team environment where every member plays a critical role in our success. If you are a technically minded problem-solver who picks up new concepts quickly and thrives when there's always something new to learn, we want to hear from you.

The Digital Marketing Specialist will assist in developing and executing creative concepts that propel and enhance the brand visually across all communication channels through the essential functions.

• Aid sales representatives on messaging and product positioning for different industries.

• Design, develop, and update visual concepts and content for the company website and other online experiences.

• Identify and deliver a progression of events in a storyboard manner.

• Plan, organize and schedule digital marketing for executive team review.

• Work with the team to identify content needed for the website, press releases and case studies.

• Produce written content for third party publishers to position the brand as knowledgeable and the industry standard through promotional content and objective guest articles.

• Assist in content creation for items such as blogs, newsletters, landing pages, and more for specified target audience.

• Prioritize and manage multiple projects within design specifications and budget restrictions.

• Design layouts for consumer facing brand digital experiences.

• Monitor, analyze, and work within marketing platforms like Google Ads to maintain a productive baseline of brand awareness online for relevant audiences.

• Assist in event planning, organization, and execution for in-person events and tours.

• Capture, edit, and publish attractive photo and video content of products for various platforms and uses, including in use to demonstrate products, ranging from small social clips to larger video productions.

• Promote brand awareness and engagement through company social media platforms and in-person events.

• Develop sales enablement materials, including flyers, brochures, and website updates, to support the sales team.

• Support internal branding initiatives such as the employee newsletter, Puck Magazine, YoDeck content, company PowerPoint presentations, and template creation.
• Other duties as assigned.

• Experience in Adobe Suite

• Proficient in photography, videography, and photo/video editing

• Website creation and content management

• Communication proficiency (verbal and written)

• Organizational skills

• Initiative

• Teamwork orientation

• Problem solving.

• Technical aptitude (digital platform and tools)

• Creativity

• Bachelor's or Technical Degree in Marketing, Communications, Digital Media or a related field, or equivalent practical experience.

• Two years of field experience.

• Experience in technical writing for various industries.

• Experience creating, updating, and managing content across multiple media, including websites and social media platforms.

• Word Press, Woo Commerce, & SEO experience.

• Video editing experience.

This position has supervisory responsibilities.

This is primarily a sedentary role in a professional office environment. Team members must be able to:

• Sit for extended periods and work on a computer throughout the day
• Occasionally stand, walk, and use hands and fingers to handle or feel objects and reach with hands and arms
• Occasionally lift office products and supplies up to 20 lbs.