Content Writer

Content Writer# Hy-Vee Careers## Content Writer Apply:
Helpful Smiles Technology Center (HST), James Street, Grimes, IA:
Full time:
Posted Today:
End Date:
November 21, 2026 (29 days left to apply):
R258286

Additional Considerations (if any):**
- **** At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.
***
* Job Description:

***
* Job Title:

** Content Writer
** Department:
** Marketing
* * FLSA:
** Salary
* * Revision Date:
** 10/2026
** About Hy-Vee
** At Hy-Vee, we believe the shortest distance between two people is a smile. We're seeking professionals who bring proven skills, a desire to grow, and a commitment to work together in building a company that strives to make our customers' lives easier, healthier and happier.
** The Role and Why It's Important
** The Content Writer curates, develops, writes and proofs a wide range of content across Hy-Vee’s marketing channels, including social, digital, web, video and print. This role brings expertise in SEO writing and uses AI tools such as ChatGPT and Claude to support content development and efficiency while maintaining accuracy, quality and Hy-Vee’s brand voice. If you’re a natural storyteller who engages consumers through useful, creative and relevant content, has strong organizational skills and thrives in a fast-paced environment, this role is for you.
** What You'll Do
*** Write clear, engaging copy tailored to each audience and channel, including , Hy-Vee’s app, social media, emails and newsletters, SMS, video and print.
* Collaborate with the content team, designers and marketing partners to develop original campaign ideas and channel-specific executions.
* Manage the copy process from brief and research through drafting, reviews, revisions and final delivery.
* Create, proof and edit content for accuracy, clarity, spelling, grammar and consistency; verify product details, claims and source information before delivery.
* Ensure copy tone and style reflect Hy-Vee’s brand voice and support strategic business goals across print and digital platforms.
* Develop and optimize SEO content using keyword research, search intent and on-page best practices, including page titles, meta descriptions, headings and internal links. Integrate keywords naturally while prioritizing readability and customer needs.
* Partner with digital teams to translate content briefs into effective web copy, identify content gaps and refresh existing pages to improve relevance and performance.
* Use AI tools such as ChatGPT and Claude for ideation, outlining, drafting, editing and content adaptation. Develop effective prompts and refine outputs using sound editorial judgment.
* Review all AI-assisted content for factual accuracy, originality, brand voice and compliance with company guidelines; protect confidential information when using these tools.
* Stay current with industry trends, SEO practices, search behavior, emerging social and digital channels, marketing tactics and AI tools; apply relevant developments to improve content quality and performance.
* Report on content performance for assigned platforms with support from the data team.
* Manage multiple projects and deadlines while adapting to changing priorities in a fast-paced environment.
* Deliver complete, accurate copy within established timelines and communicate project needs or risks early.
* Maintain strict confidentiality of sensitive information, including advertising rates, pricing information, and store sales and marketing events.
* Perform other job-related duties and special projects as required.
** Your Skills
*** Commitment to the Hy-Vee Mission and a willingness to…