Business Development Manager

Business Development Manager - Cotswolds - Up to £45,000 An exciting opportunity has arisen for an experienced Business Development Manager to join a leading drinks distribution business covering the Cotswold region. The role is focused on developing new business opportunities within the on-trade sector, growing existing customer accounts, and delivering profitable sales growth across a broad portfolio of beers, wines, spirits, and premium brands.

The successful candidate will be commercially driven, customer-focused, and confident managing relationships across pubs, bars, restaurants, hotels, and hospitality venues. You will play a key role in representing the business within your territory while supporting customers with product recommendations, promotional activity, and category development. Job type:
Permenant Package Salary up to £45,000 DOE Bonus / commission structure. Company car or car allowance. Mobile phone and laptop. Pension scheme. Product training and development opportunities. Career progression within a growing drinks distribution business.

Key Responsibilities Drive sales growth and achieve agreed revenue and margin targets within the assigned territory. Develop new business opportunities and secure new on-trade customer accounts. Build and maintain strong relationships with existing customers to maximise account spend and retention. Identify opportunities for category growth through upselling and cross-selling across the product portfolio. Deliver high standards of customer service and account management throughout the full customer journey.

Prepare and manage customer account documentation in line with company procedures. Support effective debt management and assist with payment collection where required. Work closely with internal departments including telesales, customer service, credit control, logistics, and administration teams. Coordinate draught equipment installations and liaise with technical support teams where necessary. Advise customers on promotions, seasonal opportunities, and product ranges to help grow their businesses.

Develop relationships with supplier and brand representatives operating within the territory. Promote company own-brand and exclusive product ranges. Maintain accurate customer records, sales activity, and pipeline updates using internal systems. Monitor competitor activity and market trends within the hospitality and drinks sector. Skills & Experience Previous field sales or business development experience within the drinks, FMCG, or on-trade sector. Strong understanding of the on-trade market including pubs, bars, restaurants, and hospitality venues.

Proven ability to generate new business and grow existing customer accounts. Excellent relationship-building and customer service skills. Commercially aware with strong negotiation and influencing ability. Good organisational and time management skills. Confident using Microsoft Office, including Excel and CRM systems. Strong communication and presentation skills. WSET qualification or drinks industry product knowledge would be advantageous. Experience selling wines, beers, or premium drinks products preferred.

Full UK driving licence required. WR Logistics are the 1 recruitment partner for all vacancies in the logistics industry. We recruit in the UK & USA for permanent jobs. WR is acting as an Employment Agency in relation to this vacancy.