Marketing Manager - Irmo, South Carolina,

Are you a dynamic and results-driven marketing professional with a passion for the automotive industry? Do you thrive in a fast-paced, creative environment? Steve Padgett's Honda of Lake Murrayis looking for an experienced

Marketing Manager to join our team!

As a family-owned and operated dealership, we pride ourselves on fostering a healthy balance between work and family life. We believe in taking care of our team, because when our people are happy, our customers are too!

• Website Management
  :
  Oversee and optimize the dealership’s websites, ensuring they’re user-friendly, up-to-date, and aligned with the brand’s messaging.
• Analytics & Reporting
  :
  Track, analyze, and report on the performance of all marketing campaigns and digital platforms. Use data insights to drive strategies and measure ROI.
• Liaison Between Agency and Partners
  :
  Act as the main point of contact between our advertising agency, media partners, and internal teams. Ensure seamless communication and collaboration to execute marketing campaigns.
• In-Store Marketing
  :
  Develop and implement marketing strategies to drive foot traffic, increase sales, and enhance the in-store customer experience.
• Social Media Strategy
  :
  Lead social media efforts across various platforms, engaging with customers, developing content, and managing paid campaigns.
• Event Management
  :
  Plan and execute automotive events, including new model launches, customer and employee appreciation events, and activations, in store and in the community.
• Employee Engagement
  :
  Foster a strong internal brand culture through effective employee engagement campaigns, ensuring team alignment with marketing goals and values.
• Creative Direction
  :
  Work closely with design and content teams to produce compelling marketing materials (digital, print, video).
• Budgeting & Financial Management
  :
  Develop and manage the marketing budget, ensuring efficient allocation of resources across all campaigns and initiatives. Monitor expenses, track performance against budget, and make adjustments as needed to meet targets.
• Additional Duties
  :
  Take on any additional marketing responsibilities that may arise, demonstrating a proactive approach to problem-solving and growth.

Bachelors Degree in Marketing or related field required.

• Proven Experience
  :
  Marketing and significant time spent in an advertising agency environment.
• Strong Communication Skills
  :
  Ability to effectively communicate with stakeholders, agency partners, and internal teams.
• Analytical Mindset
  :
  Proficient in using analytics tools to track performance and optimize campaigns.
• Creative & Strategic
  :
  Strong ability to develop creative strategies that align with business objectives.
• Multitasker
  :
  Experience managing multiple projects at once, with a keen eye for detail.
• Automotive Passion
  : A genuine interest in the automotive industry and an understanding of its unique marketing challenges.
• Budgeting Experience
  :
  Proven experience in managing and optimizing marketing budgets to ensure maximum return on investment.

• Competitive salary and benefits package
• Opportunities for professional growth and development
• A collaborative and innovative work environment

If you're ready to make an impact and drive our brand’s marketing efforts forward, we'd love to hear from you. Apply today!