Senior Product Manager - Noodles

HYH America Irvine, California, United States

HYH America Inc. is a U.S.

-based subsidiary of hy Co., Ltd., a South Korean leader in fermented dairy, functional beverages, and health-focused nutrition with over 50 years of innovation. Building on hy's legacy of pioneering wellness solutions for millions of households, HYH America represents the company's strategic expansion into the United States market.

More than a product-driven business, HYH America is a purpose-led venture committed to shaping everyday lifestyles. Our mission is to inspire Healthier Habits and Happier Cultures, bringing together thoughtfully crafted wellness products, community, and cultural experiences to create a more balanced and joyful way of living. Through health innovation, authentic collaborations, and culturally relevant engagement, HYH America is redefining how wellness is experienced across America and beyond.

The Senior Product Manager
- Noodles, within the Sales organization, is responsible for developing and executing the product and commercial strategy for the ARIH Modern Noodles portfolio. This role owns product-line planning across positioning, assortment, innovation, pricing, go-to-market priorities, and lifecycle performance, while partnering closely with Sales to translate category and consumer insights into customer-ready growth plans.

The Senior Product Manager will work cross-functionally with the EVP of Sales, Regional Sales Managers, Trade Marketing, Marketing, Commercial Operations, Supply Chain, and other business partners to drive profitable growth, distribution, and velocity.

This is a fulltime, exempt position, fully on-site based at our Irvine, CA office.

• Develop and execute the overall product and commercial strategy for the ARIH Modern Noodles portfolio in alignment with company and Sales objectives.
• Own strategic planning and execution for the noodle product line, including portfolio direction, product positioning, assortment, innovation priorities, pricing strategy, go-to-market plans, and product lifecycle management.
• Track and drive product-line performance against revenue, distribution, velocity, margin, and profitability objectives, recommending actions to improve results.
• Analyze category, consumer, competitive, retailer, and market trends to identify growth opportunities, portfolio gaps, and product priorities.
• Partner with Sales to develop customer-specific product stories, selling strategies, presentations, and recommendations for national and regional retailers.
• Partner with Regional Sales Managers and account teams to translate noodle product priorities into customer and regional execution plans.
• Support brokers and distributors with product strategy, assortment recommendations, item setup, launch materials, and execution priorities.

• Lead cross-functional product initiatives from strategy through execution, coordinating timelines, deliverables, and stakeholder alignment.
• Develop annual product plans, launch roadmaps, sales forecasts, promotional recommendations, and distribution priorities in partnership with Sales and cross-functional teams.
• Partner with Commercial Operations, Supply Chain, and Distribution on pricing, inventory, forecasting, item setup, and execution issues affecting the noodle portfolio.
• Participate in forecasting, S&OP, inventory planning, new product commercialization, and launch readiness to ensure effective execution.
• Lead product positioning, assortment strategy, packaging recommendations, innovation briefs, and customer-facing product materials for the noodle portfolio.
• Partner with Trade Marketing and Marketing to develop launch plans, retailer programs, sampling, merchandising, and other go-to-market initiatives.

• Monitor competitive activity, pricing, assortment, category trends, consumer insights, and emerging brands, and translate findings into product-line recommendations.
• Review POS, distributor, and other performance data to evaluate product results and develop action plans to improve velocity, distribution, and profitability.
• Maintain a prioritized pipeline of product and commercial growth opportunities and provide regular updates and recommendations to Sales leadership.

• Bachelor's degree in Business, Marketing, Product Management, or a related field preferred.

• 7+ years of CPG product…