AI Production Designer

Irvine, CA, United States;
Seattle, WA, United States

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world’s most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

ROLE OVERVIEW
The AI Production Designer is a creative, technically skilled, and results-oriented design professional responsible for turning approved concepts and licensed brand assets into accurate, production-ready work at scale across digital and physical products, ecommerce, marketing, and other fan-facing channels. This designer combines advanced Photoshop craft with production discipline and practical fluency using AI-assisted tools, maintaining brand and league integrity while using smart workflows, automation, and AI to increase speed, consistency, and quality.

The AI Production Designer delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT
Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

• Collaborate with in-house design, merchandising, product development, marketing, licensing, and production teams to align creative direction with business and brand requirements.
• Share ideas and production recommendations clearly with creative and cross-functional partners, and partner with vendors and internal stakeholders to maintain consistent execution across products, formats, and licensed properties.
• Document templates, production standards, prompting approaches, automation methods, and repeatable workflows so the team can scale output reliably.

• Translate fan insights, sports culture, licensed identities, and campaign direction into relevant visual executions.
• Protect the integrity of team, league, partner, and Fanatics Commerce brand standards across every asset.
• Adapt designs across products, channels, sizes, colorways, localizations, and platform specifications without losing visual quality.
• Perform detailed quality reviews so fans receive accurate, polished, and consistent creative.

• Use generative image, video, and language models to explore concepts, develop assets, solve production problems, and accelerate delivery.
• Identify repetitive production tasks that can be improved through Photoshop actions, scripts, plugins, templates, or other automation, and test new tools and production methods critically before introducing them to the team.
• Build scalable templates, component libraries, production callouts, and asset systems that support high-volume work.

• Own production work from brief intake through final delivery while balancing multiple projects and tight deadlines, using Photoshop and Illustrator to composite, retouch, color-correct, manipulate artwork, refine typography, and prepare final files.
• Apply non-destructive techniques using Smart Objects, masks, paths, adjustment layers, linked assets, and reusable actions, and maintain disciplined file organization, naming conventions, version histories, and asset libraries.
• Prepare clear production specifications covering dimensions, placement, typography, colors, materials, and other attributes needed for accurate execution.
• Identify and resolve visual, technical, brand, accessibility, and licensing issues before assets are released.

We are building a future-ready organization. This role is expected to:

• Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement