Social Media Lead

What's the one game you couldn't put down? The game that connected you with friends, and made you feel like you belonged? If a game has ever defined a chapter of your life, then you already know the spark we're chasing. Our mission is to ignite that same feeling for players; the thrill of competition, the joy of community, and the belonging of finding your own corner of a larger world.

Great games begin with people who dare to dream big. If that sounds exciting, you might be exactly who we're looking for.

Bonfire is a group of experienced and ambitious developers, proud to be creating our first original IP:
Arkheron
. It is a fast‑paced, competitive PVP game set in a surreal dark fantasy world where 15 teams of three battle their way up the Tower. In a world built from memories, you will loot powerful items to create and adapt a unique build‑out that will change your strategy and combat experience with every Ascension.

On the Publishing team, we believe the most meaningful experiences are built with, not just for, passionate communities. Forget chasing KPIs, we ditch the megaphone for open dialogue, building bridges between our talented devs and the players who love our game as much as we do. We reflect the heartbeat of the community back to the devs – what excites them, what they're struggling with and what they value – and in turn we foster trust in the shared vision for the world we're creating.

Our role is to amplify their voices, ensuring they help shape our world, not just hear about it. Above all else, we want to craft powerful and lasting moments that ignite us and our community; because in the end, we're all players here.

As our Social Media Lead, you'll be at the forefront of building, managing, and evolving Bonfire's presence across multiple platforms. You'll create content and strategies that reflect our commitment to players, foster vibrant communities, and champion communication that feels authentic and human. This is a highly collaborative role, working with Community, Brand, Creative, Development, and Player Support to amplify Bonfire's voice and make sure players feel seen, heard, and excited to be part of our journey.

• Creating and managing content for Bonfire's social channels (Twitter, Instagram, Tik Tok, You Tube, Facebook) – from writing posts to producing short‑form videos and visual assets.
• Owning the content calendar, ensuring communication is consistent, authentic, and engaging.
• Partnering with Community, Brand, Creative, Influencer, and PR teams to build integrated campaigns that connect with players and amplify your content.
• Engaging directly with the player community by responding to feedback, surfacing insights, and sparking conversations that build trust and excitement.
• Using data and performance metrics to guide decisions, iterating on both organic and paid content to grow Bonfire's presence.
• Staying ahead of gaming and social trends, experimenting with new formats, and ensuring content is inclusive and relevant for a global audience.

• Bring 4+ years of experience in social media management, digital marketing, or a related field – ideally within the games industry.
• Have a proven track record of creating and executing successful campaigns across multiple platforms.
• Know how to produce short‑form video content for Tik Tok, Instagram Reels, or You Tube Shorts.
• Engage communities directly by listening, responding, and fostering conversations that build trust.
• Understand the unique strengths of each platform and tailor content accordingly.
• Balance strategic thinking with hands‑on execution, thriving in a fast‑paced, collaborative environment.
• Communicate clearly in writing and speech, with an authentic voice that resonates with players.

• Have worked on (or are passionate about) shooter, adventure, or multiplayer games.
• Bring experience localizing campaigns for global audiences or connecting with grassroots/niche communities.
• Are comfortable using social media management and analytics tools.

• Your background is mainly in corporate B2B or industries like…