Social Media & PR Coordinator; TikTok

Responsibilities

• Tik Tok Community Management - Monitor and engage with comments, direct messages, and audience interactions on Tik Tok, partnering closely with the Customer Service team to ensure timely and brand-aligned responses. Maintain the Tik Tok-focused communications inbox.
• Tik Tok LIVE Hosting - Host frequent Tik Tok LIVE events to engage audiences in real time, highlight products, drive conversions, and build a consistent on-platform presence.
• Tik Tok Live Backend — providing support to internal teams in product pull processes and other backend operations
• Event Livestream Support - Act as an on-camera host during pop-up events, capturing live Tik Tok content, interacting with guests, and driving on-site engagement through Tik Tok features.
• Influencer Program Expansion (Tik Tok-first) - Support growth of the Tik Tok influencer network by identifying creators, pitching collaborations, managing contracts and payments, coordinating PR shipments, organizing content assets, and assisting in contests/sweepstakes execution.
• Tik Tok Strategy Execution - Implement Tik Tok-specific content strategies for the Boot Barn family of brands, ensuring alignment with brand voice, trends, and platform best practices.
• Tik Tok Content Creation and Editing - Create or assist in developing and editing Tik Tok content, including product features, trend-based videos, and community-driven formats.
• Tik Tok Performance Reporting - Prepare regular Tik Tok analytics reports, highlighting content performance, growth insights, and opportunities for optimization across all brand accounts.