Vice President, Technical Product Manager, Digital Marketing

Vice President, Technical Product Manager, Digital Marketing

Link Logistics Real Estate (“Link”) is a leading operator of warehouses and business parks, specializing in last‑mile logistics real estate. Established by Blackstone in 2019, the company connects consumption, technology, and the supply chain across its portfolio, which spans half a billion square feet. We leverage our scale, proprietary data and insights, and foundational focus on sustainability to drive success for our customers’ businesses and deliver value for our stakeholders.

We put our people, customers, and communities first and find ways to make a conscious, positive impact where we live and work. Every day, we work to reinvent and lead our industry forward by thinking bigger and challenging the status quo.

Link Logistics Real Estate is seeking a Vice President, Technical Product Manager to connect technology with the digital team’s needs related to digital marketing and analytics tools. This role focuses on supporting digital marketing platforms, analytics and tracking tools while collaborating with multiple teams to centralize data for reporting. Reporting to the SVP, Technology, the ideal candidate will have deep expertise in product management, digital analytics and website management, SEO/GEO/SCO/SEM best practices, a technical business analyst background, experience working with data architecture and engineering teams, and strong communication skills to align technical solutions with business goals.

The candidate will lead a team of direct reports comprising a Product Manager, development team, and vendors.

• Develop and execute a comprehensive digital marketing technology strategy that aligns with the company’s overall business objectives and growth plans.
• Lead cross‑functional teams to drive the implementation of innovative technology solutions to support digital marketing and ensure seamless integration with existing systems.
• Serve as a thought leader in digital marketing technology, staying abreast of industry trends and emerging technologies to keep Link Logistics at the forefront of the market.
• Lead the Product Management and development of custom external‑facing digital products, including real estate availability web sites.
• Serve as the technical application manager to support digital applications including , , GA4, GTM, Big Query, Call Rail, Zoom Info, Lead Forensics, Stack Adapt and Sprout Social.
• Engage with business partners, vendors, and other stakeholders to implement a demand management process to analyze, prioritize, and deliver on projects, enhancement requests and issues.
• Apply expert‑level technical knowledge of SEO, GEO, and SEM to implement business recommendations and requirements within Link’s property listing products and public websites, ensuring enhanced visibility and discoverability across search engines and AI‑powered platforms.
• Provide day‑to‑day administration of digital tools including GA4, Big Query, Lead Forensics, Sprout Social, etc., including user management, financial management, and adherence to security and governance best practices.
• Manage the support process, troubleshoot issues, write knowledge articles, track key metrics, and resolve technical issues.
• Write test scripts, participate in QA and run UAT to ensure changes are tested and do not negatively impact the target systems, end users, downstream applications, reports and dashboards.
• Create and maintain thorough system and business process documentation, including current and future state architecture diagrams, user journeys, source data tables, product briefings for enhancements and system changes, root cause analysis for issues.
• Utilize enterprise tools including Jira, Confluence, Lucid Chart, Service Now, etc. for task tracking, maintaining documentation, incident and release management.
• Support business and technical teams through the end‑to‑end process of capturing, transforming, ingesting, modeling, analyzing and reporting digital data.
• Write technical documentation and participate in solutioning workshops to support the Data, Architecture and Engineering (A&E) teams ingesting digital data into Link’s data…