Senior CRM & Data Program Manager; Temp - Blizzard - Irvine, CA

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Senior CRM & Data Program Manager (Temp) – Blizzard – Irvine, CA
Requisition : R026519

This is a temporary role dedicated to supporting Blizzard’s Global Growth Marketing team with critical CRM and lifecycle operations. During this assignment, you will manage end-to-end CRM campaign workflows and drive lifecycle project execution to ensure timely and accurate delivery across franchises. You will also coordinate Martech vendor operations and integrations, while identifying automation opportunities and process improvements to optimize CRM and data quality.

• Manage end-to-end CRM campaign workflows to ensure timely and accurate delivery across all franchises.
• Define clear requirements, timelines and documentation for CRM and lifecycle initiatives to enable efficient delivery and stakeholder alignment.
• Maintain and publish CRM campaign calendars and provide weekly status reports to stakeholders for visibility into upcoming deliverables.
• Coordinate localization schedules and submissions with LOC teams to ensure timely delivery, accuracy, and quality of localized assets.
• Drive lifecycle project execution by partnering with stakeholders to deliver business-priority initiatives on time and within budget.
• Serve as point of contact for Martech vendors by managing contract documentation, renewals, and information security reviews for platforms like Braze, Apps Flyer, and High Touch.
• Partner on Martech integrations by implementing Braze across CRM channels, documenting requirements, and ensuring QA validation and data integrity.
• Create and update process guides, workflows, and governance materials to support compliance and operational efficiency.
• Recommend workflow optimizations and identify automation opportunities to enhance CRM program performance and scalability.

• Minimum 8 years of experience in CRM, data operations, or marketing program management.
• Bachelor’s degree in marketing, business, or related field (or equivalent experience).
• Proven ability to manage multiple initiatives and deadlines in a fast-paced environment.
• Strong communication skills with experience bridging technical and non-technical teams.
• Proficiency with project management tools (Wrike, Jira, Confluence).
• Familiarity with CRM platforms and data workflows (Braze, GCP, High Touch).

• Experience with SQL or data query tools.
• Knowledge of data governance and privacy compliance.
• PMP or similar project management certification.
• Industry experience in gaming, e-commerce, or subscription services.
• Passion for Blizzard games and IPs.

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and Star Craft®, Blizzard Entertainment, Inc. is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years.

Activision Blizzard, Inc. is one of the world’s largest interactive entertainment companies. We aspire to have a culture where everyone can thrive and connect worldwide through epic entertainment.

We provide a suite of benefits that promote physical, emotional and financial well‑being for ‘Every World’. Subject to eligibility, the company offers comprehensive benefits including medical, dental, vision, health savings accounts, 401(k) with company match, paid holidays, and more. Eligibility may vary for part‑time and temporary full‑time employees.

In the U.S., the standard base pay range for this role is $38.85 - $71.83 per hour.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status.

We are committed to providing reasonable assistance to individuals with physical and mental disabilities. If you require an accommodation to apply for an open position, email your request to accommodation re