Senior Marketing & Paid Ads Specialist; Google & Social Media

Senior Marketing & Paid Ads Specialist (Google & Social Media)

Mandarin Required | OPT/H-1B Sponsorship Available**

About the Role

We are looking for a bilingual (English + Mandarin) Marketing Specialist who has solid hands‑on experience in digital advertising, content creation, and basic UI/UX design. You will build our brand presence across U.S. social platforms, support sales campaigns, and optimize paid ads performance. OPT/CPT and H‑1B sponsorship is available for qualified candidates.

• Create digital and offline marketing content (social media posts, website, email campaigns, brochures, landing pages).
• Manage and update website content (Word Press/Wix/Shopify) while ensuring brand consistency and user‑friendly UI/UX.
• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), Tik Tok, Linked In, etc.
• Collaborate with the sales team to design marketing campaigns that drive leads and conversions.
• Monitor ad metrics using GA4, GTM, Meta Ads Manager, Google Ads Manager, and report on CTR, CPC, CPL/CPA, CVR, ROAS.
• Conduct A/B testing and adjust creatives, keywords, or audience targeting for better performance.
• Assist with basic UI/UX design using tools such as Figma, Canva, Adobe XD/AI/PS.

• Mandarin Chinese required (written & spoken) for internal communication and content adaptation.
• 1–3 years of experience in digital marketing, social media growth, or paid ads operation.
• Hands‑on experience with Google Ads, Meta Ads, Tik Tok Ads, Linked In Ads.
• Working knowledge of UI/UX design or visual design concepts.
• Strong copywriting and storytelling skills; understands 3‑second hooks and first‑screen visual impact.
• Familiar with advertising metrics (CTR, CPC, CPA, ROAS) and A/B testing.
• Experience with Word Press, SEO/SEM, Google Analytics (GA4), Google Tag Manager (GTM).
• Bachelor’s degree in Marketing, Communications, Design, or a related field.

• Seniority level:
  Mid‑Senior level
• Employment type:
  
  Full‑time
• Job function:
  Marketing and Sales
• Industries:
  Technology, Information and Internet
• Visa sponsorship: OPT/CPT, H‑1B available