Mid-Level Digital Marketing Operations Specialist - AEM

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Job Summary:

Glidewell Dental is a leader in dental technology, known for its agility and innovative solutions. They are seeking a Digital Marketing Operations Specialist to build and deliver marketing emails and web pages, evaluate business objectives, and optimize digital user experiences through effective strategies and analytics.

Responsibilities:

• Builds and delivers marketing emails and web pages via web development platforms, including but not limited to Adobe Experience Manager (AEM), AEM Digital Asset Manager, Word Press, Workfront, and Shopify.

• Evaluates business objectives to determine effective design approach.

• Designs and implements digital tagging strategies using website tag management tools.

• Assesses data to deliver actionable insights that inform strategic decision-making, optimize marketing effectiveness, and enhance digital experience.

• Evaluates campaign goals to design, implement, and update digital marketing content and materials, including emails and landing pages, using AEM and custom HTML/CSS.

• Monitors and evaluates campaign performance to identify trends and improvement opportunities. Develops and implements digital marketing strategies to optimize digital user experience.

• Identifies, diagnoses, and resolves AEM publish related issues.

• Identifies ineffective digital user experiences and investigates system behavior to determine root cause.

• Refines and optimizes user experience based on assessment of website performance metrics.

• Researches system capabilities to provide design guidance and feedback to align system capabilities with business objectives and ensure potential system functionalities are leveraged to deliver defined outcomes.

• Diagnoses and suggests toolkit capabilities with marketing teams, translating technical potential into marketing solutions.

• Supports business-side functionality of digital platform integrations, ensuring proper data flow and resolving analytics and integration issues.

• Collaborates with marketing teams to ensure digital work aligns with broader marketing campaigns and strategies, and web interfaces are effective for users and optimized for performance.

• Collaborates with UX/design teams on functionality and goals.

• Collaborates with IT team to design new capabilities and troubleshoot and support existing features.

• Communicates technical requirements and constraints with non-technical teams to facilitate informed decision-making.

• Determines and writes business requirements for new capabilities.

• Creates and maintains documentation and training materials for digital platforms.

• Develops, shares, and updates reports and dashboards. Provides strategic solutions based on reporting data to inform business decisions.

• Stays updated with the latest digital trends, continuously bringing ideas on improvement or new features.

• Performs other related duties and projects as business needs require, at the direction of management.

Qualifications:

Required:

• Bachelor's degree in Computer Science, Web Development, Digital Marketing, or a related field.

• Minimum five (5) years of experience in digital marketing or digital operations, with a strong focus on utilizing digital platforms, specifically content management, analytics, and email delivery for business goals.

• Minimum three (3) years of experience working with Adobe Experience Manager (AEM) or a similar enterprise-level Content Management System (CMS) as a business user.

• Minimum one (1) year of experience using Google Analytics,…