Director, Web Platforms & Digital Products

Job Details:

Job Location:

Progress - Irvine, CA 92618, Position Type:
Full Time, Salary Range: $ - $ Salary, Hybrid Work Model

The Director, Web Platforms & Digital Products is responsible for defining and leading the strategy, roadmap, governance, and ongoing evolution of SEGA of America's owned digital ecosystem. This leader owns the vision, project management, and operation of , franchise websites, customized consumer engagement platforms, direct-to-consumer (D2C) storefronts, and future consumer-facing digital products that connect players with SEGA's games, brands, and communities.

Reporting through the Marketing Services organization, this role serves as the business owner for SEGA's web platforms and digital products, translating publishing, marketing, and business objectives into engaging digital experiences that deliver measurable value for players and the business. The Director leads a multidisciplinary team responsible for front-end development, web content operations, and digital product delivery while partnering closely with Product Marketing, Community, Creative Services, Retail Marketing, Publishing, Analytics, and Technology teams across the organization.

Working closely with the CRM & SEGA Account organization, the Director ensures web experiences support customer acquisition, registration, personalization, and player engagement while maintaining clear ownership of SEGA's digital platforms and consumer web experiences. Success in this role requires an experienced digital product leader with a proven track record of managing enterprise-scale consumer websites, digital products, and e-commerce experiences within gaming, entertainment, media, or consumer technology.

• Own the long-term vision, strategy, roadmap, and governance for SEGA's consumer web ecosystem, including , franchise websites, creator platforms, D2C storefronts, promotional experiences, and future digital products.
• Establish SEGA's web ecosystem as the premier destination for players to discover games, engage with franchises, access community content, participate in creator programs, and interact with SEGA's direct-to-consumer services.
• Define and prioritize digital product roadmaps aligned with publishing, marketing, community, and commercial business objectives.
• Balance player needs, business priorities, technical feasibility, and operational efficiency when prioritizing investments.
• Continuously evolve SEGA's digital experiences through user research, customer insights, analytics, experimentation, and emerging technologies.

• Lead the strategy, planning, and ongoing optimization of SEGA’s digital experiences, including , franchise websites, global game launches, the Creator Program platform, direct-to-consumer storefronts, promotional microsites, live event experiences, and future player-facing digital products.
• Define the product vision, business requirements, feature priorities, and release roadmaps that align with business objectives.
• Establish and maintain standards for user experience, accessibility, SEO, and website performance.
• Drive continuous optimization through analytics, experimentation, and emerging technologies.
• Measure platform and product success through KPIs including engagement, registration, conversion, traffic, and customer satisfaction.

• Own the business strategy, digital product roadmap, and performance for SEGA's direct-to-consumer ecommerce experiences.
• Lead the planning and evolution of digital storefronts supporting physical merchandise, collector's editions, digital products, promotional campaigns, and future commerce initiatives.
• Partner with…