Customer Segmentation Analyst

About Arlo:
At Arlo, we're passionate about creating innovative and reliable solutions that help people protect what matters most to them. Our team is dedicated to delivering products that exceed our customers' expectations, while always pushing the boundaries of what's possible in the world of protection technology. We believe that everyone deserves to feel safe and secure, whether they're at home or away, and we're committed to providing our customers with the peace of mind they need to live their lives without worry.

Arlo’s deep expertise in AI- and CV-powered analytics, cloud services, user experience, product design, and innovative wireless and RF connectivity enables the delivery of a seamless, smart security experience for Arlo users that is easy to set up and interact with every day. We’re looking for a data-driven Customer Segmentation Analyst to help Lifecycle Marketing make better decisions about how we engage with customers across their journey with Arlo.

Location:

Remote / Hybrid Department:
Lifecycle Marketing

• Build and manage customer cohorts and create segments based on customer behavior, lifecycle stage, device ownership, subscription status, engagement, and other signals
• Own recurring lifecycle marketing dashboards and reporting, ensuring the team has clear visibility into journey performance, audience behavior, conversion, retention, and churn
• Analyze flow and campaign performance to identify what is working, what is not, and opportunities to improve customer engagement and business outcomes
• Turn reporting into actionable insights and recommendations that inform lifecycle strategy, testing priorities, messaging, and channel decisions
• Partner with Product, Growth, and Engineering teams to investigate data questions, validate source data, and improve understanding of the end-to-end customer data flow
• Translate technical data concepts and findings into clear, practical marketing language for business stakeholders
• Support analysis tied to subscription conversion, service adoption, plan upgrades, retention, churn reduction, and customer lifetime value
• Create and maintain measurement approaches for lifecycle journeys, including cohort definitions, baseline performance, test design, and ongoing tracking
• Help establish a consistent reporting and insights process so the team can learn from existing programs and optimize accordingly

• 5+ years of experience in marketing analytics, customer segmentation, lifecycle/CRM analytics, business intelligence, or a related field
• Experience working with customer, behavioral, subscription, or product data to build cohorts and inform business decisions
• Hands-on experience with reporting, dashboard development, performance analysis, and turning data into actionable recommendations
• Experience with Klaviyo or a similar marketing automation platform
• Working knowledge of SQL, Tableau, Amplitude, and data visualization; able to investigate data questions independently and communicate findings clearly
• Ability to work cross-functionally and collaboratively with both technical and non-technical teams in a fast-paced environment
• Strong attention to detail, curiosity, and a practical, problem-solving mindset
• Excellent written and verbal communication skills, with the ability to make complex analysis easy to understand

• Customer cohorts and segments are clearly defined, trusted, and actionable across lifecycle programs
• Flow performance is regularly evaluated, with insights translated into measurable optimization opportunities
• Improved visibility into customer behavior, including subscription conversion, subscription adoption, engagement, retention, and churn
• Lifecycle Marketing programs become more selective, measurable,…