Senior Manager, Social Media, Overwatch

Team Name:
Senior Manager, Social Media, Overwatch Requisition : R028250

Your Platform Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will lead the release and growth of beloved Blizzard Titles:
World of Warcraft®, Overwatch®, Diablo®, and other unannounced titles, that will captivate players globally.

As the Senior Manager, Social Media, Overwatch at Blizzard, you will help lead the strategy and day‑to‑day direction of the franchise's global social ecosystem. In this role, you will report to the Director, Social & Content, Overwatch and translate Overwatch's live‑service roadmap, seasonal campaigns, product priorities, and major cultural moments into social strategies that deepen player connection, drive conversation, and build sustained engagement across platforms.

You will serve as a senior strategic partner to Brand Marketing, Product Marketing, the Development Team, Esports, regional teams, and external agency partners, making sure Social has an early and meaningful voice throughout campaign planning and execution. You will set operational objectives and work plans for Overwatch social, manage the budget and schedules for your area, and develop the team that brings the work to life.

This is a highly cross‑functional, hands‑on leadership role.

• Lead the development and execution of Overwatch's global social strategy across You Tube, Tik Tok, Instagram, X, Facebook, Twitch, and emerging platforms
• Establish operational objectives, work plans, schedules, and performance measures for Overwatch social, delegating assignments and ensuring the team delivers against them
• Manage the social budget for your area of responsibility, and partner with senior leadership on annual operating budget planning and the broader strategic planning process
• Translate seasonal roadmaps, game updates, collaborations, esports moments, and major franchise initiatives into cohesive social plans, and lead social planning for key launches and tentpole moments, including objectives, audience priorities, channel roles, creative opportunities, and measures of success
• Represent Social in cross‑functional go‑to‑market planning and provide input to strategic decisions that affect the franchise's social presence, ensuring platform behavior, audience needs, player conversation, and executional realities inform the broader marketing approach
• Develop and evolve channel strategies, editorial frameworks, playbooks, and repeatable content systems that support major launches and sustained live‑service engagement, and identify emerging platform behaviors, cultural opportunities, competitive shifts, and audience trends that strengthen Overwatch's relevance and reach
• Shape social‑first creative briefs, content concepts, campaign extensions, and platform‑native storytelling, and guide internal creative teams and external agency partners through development, review, and delivery with clear strategic and creative feedback
• Oversee the global social editorial calendar and maintain a consistent, recognizable Overwatch social voice, ensuring content is purposeful, timely, aligned with franchise priorities, and reflective of the player experience and Overwatch's evolving product offering
• Manage the day‑to‑day relationship with external social agency partners by setting priorities, providing direction, reviewing work, and ensuring accountability against agreed deliverables
• Partner with regional teams to align global strategy and support local adaptation, and collaborate with…