Senior Manager, Social Media, Overwatch

Team Name:

Job Title:

Senior Manager, Social Media, Overwatch

Requisition :

R028250

Job Description:

Your Platform Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will lead the release and growth of beloved Blizzard Titles:
World of Warcraft, Overwatch, Diablo, and other unannounced titles, that will captivate players globally.

Your Mission As the Senior Manager, Social Media, Overwatch at Blizzard, you will help lead the strategy and day-to-day direction of the franchise's global social ecosystem. In this role, you will report to the Director, Social & Content, Overwatch and translate Overwatch's live-service roadmap, seasonal campaigns, product priorities, and major cultural moments into social strategies that deepen player connection, drive conversation, and build sustained engagement across platforms.

You will serve as a senior strategic partner to Brand Marketing, Product Marketing, the Development Team, Esports, regional teams, and external agency partners, making sure Social has an early and meaningful voice throughout campaign planning and execution. You will set operational objectives and work plans for Overwatch social, manage the budget and schedules for your area, and develop the team that brings the work to life.

This is a highly cross-functional, hands-on leadership role.

Responsibilities The ideal candidate combines strong strategic judgment with operational leadership. They bring clarity to complex or shifting priorities, confidently influence senior stakeholders, and turn broad franchise objectives into focused, platform-native plans. They are driven and passionate, with a keen sense of what makes an idea great and a willingness to seize opportunity at every turn. Importantly, they understand gaming and recognize the magic that has kept Overwatch thriving as a community for years.

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

Lead the development and execution of Overwatch's global social strategy across You Tube, Tik Tok, Instagram, X, Facebook, Twitch, and emerging platforms

Establish operational objectives, work plans, schedules, and performance measures for Overwatch social, delegating assignments and ensuring the team delivers against them Manage the social budget for your area of responsibility, and partner with senior leadership on annual operating budget planning and the broader strategic planning process

Translate seasonal roadmaps, game updates, collaborations, esports moments, and major franchise initiatives into cohesive social plans, and lead social planning for key launches and tentpole moments, including objectives, audience priorities, channel roles, creative opportunities, and measures of success

Represent Social in cross-functional go-to-market planning and provide input to strategic decisions that affect the franchise's social presence, ensuring platform behavior, audience needs, player conversation, and executional realities inform the broader marketing approach

Develop and evolve channel strategies, editorial frameworks, playbooks, and repeatable content systems that support major launches and sustained live-service engagement, and identify emerging platform behaviors, cultural opportunities, competitive shifts, and audience trends that strengthen Overwatch's relevance and reach

Shape social-first creative briefs, content concepts, campaign extensions, and platform-native storytelling, and guide internal creative teams and external agency partners through development, review, and delivery with clear strategic and creative feedback

Oversee the global social editorial calendar and maintain a consistent, recognizable Overwatch social voice, ensuring content is purposeful, timely, aligned with franchise priorities, and reflective of the player experience and Overwatch's evolving product offering

Manage the day-to-day relationship with external social agency partners by setting priorities, providing direction, reviewing work, and ensuring accountability against agreed deliverables

Partner with regional teams to align global strategy and support local adaptation, and collaborate with Creator, Community, and Communications teams to connect influential voices, player conversation, and cultural signals to social…