Demand Generation Marketing Manager

Demand Generation Marketing Manager

Job Location s

US-CA-Irvine

Requisition

Category (Portal Searching)
Sales and Marketing

Business UnitAUS

Company Overview:

Allied Universal, North America's leading security and facility services company, offers rewarding careers that provide you a sense of purpose. While working in a dynamic, welcoming, and collaborative workplace, you will be part of a team that contributes to a culture that positively impacts the communities and customers we serve.

Allied Universal is hiring a Demand Generation Marketing Manager. The Demand Generation Manager is a key member of the marketing team, responsible for developing and executing integrated marketing strategies that improve lead generation for new business, brand building, customer retention and cross-selling. This role is pivotal in driving operational efficiency through hands-on execution of marketing initiatives, implementing customer engagement strategies that deliver measurable results, maximizing marketing's contribution to revenue through tactical full-funnel campaign delivery.

The Demand Generation Manager will be required to be on-site full-time at our Corporate Headquarters in Irvine, CA, and will report to our Director of Marketing.

RESPONSIBILITIES:

Demand Generation:

Ideate, develop, and manage demand generation marketing programs from campaign planning and audience segmentation to execution, measurement, and optimization

• Execute multi-touch, multi-channel marketing campaigns and conduct post-program analysis to review results against objectives, including lead volume, conversion rates, pipeline velocity, and ROI

Content Development:

• Manage content development and partner with subject-matter experts on targeted messaging that resonates with various audiences
• Create compelling content including eBooks, white papers, website content, emails, blog posts, newsletters, webinars, sales collateral, PowerPoint sales presentations and advertisements

Online Marketing:

• Execute digital and account-based marketing strategies with data-driven testing to optimize messaging, creative assets, and landing pages
• Collaborate with cross-functional teams, including creative, web, and sales enablement, to ensure cohesive marketing efforts

Sales Development:

• Drive and strengthen the SDR process by developing playbooks and enablement materials to convert marketing leads into pipeline opportunities
• Streamline lead handoffs and lead follow up processes between marketing and sales to increase funnel conversion rates

By infusing the core values of agility, reliability, caring, teamwork, integrity, safety, and innovation into your approach, you will succeed in your role and contribute to the positive culture and growth of the organization.

QUALIFICATIONS (MUST HAVE):

• Bachelor's degree in marketing, Business, or related field of study
• Minimum of five (5) years of marketing experience
• Minimum of two (2) years of corporate marketing department experience in a demand generation role
• Experience developing and/or managing brand building, thought leadership and lead generation content for a wide range of media channels:
  Website, email, events & sponsor ships, PR/Publicity, trade shows, social media, collateral, advertising (digital and offline), direct mail, webinars, video, white papers, etc.
• Recent use (in the last two years) of an account-based marketing (ABM) solution equivalent to Terminus, Demandbase, 6
  
  Sense, Marketo, Hub Spot, Pardot, or active campaign
• Experience with reporting - Salesforce, GA4, understanding of attribution models
• Experience working with and leading SDR teams and inbound/outbound marketing tactics
• Strong writing skills with attention to detail and solid proofreading abilities
• Strong expertise in demand generation strategies, website content layout, and data analysis
• Driven and self-motivated with the ability to effectively manage multiple projects and meet deadlines
• Strong interpersonal skills and poise; ability to work well with executives, team members, and customers
• Ability to assemble a creative brief, prioritize tasks, and manage projects through to completion
• Strong proficiency in communication (written and oral),…