Marketing Generalist

This range is provided by Fancy. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$85,000.00 per year – $ per year

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Job Title: Marketing Generalist

Location
:
Irvine, CA

Department
:
Marketing

Reports to
: COO

Type
:
Full-Time

Salary Range: $85,000 – $120,000 (5+ years experience)

Fancy is a pioneering financial rewards platform that transforms rent payments into financial opportunities for renters in the U.S. By offering meaningful cashback rewards, flexible payment options, and personalized financial insights, Fancy addresses the critical challenges faced by renters while creating value for property managers and advertisers.

Fancy’s mission is to empower renters by alleviating financial stress and turning rent from a traditionally inflexible and unrewarding expense into a source of financial empowerment. The platform creates a connected ecosystem where renters, property owners, and advertisers benefit from innovative solutions.

As a Marketing Generalist at Fancy, you will be hands‑on across a wide range of marketing activities that support brand growth, acquisition, and engagement for renters, property managers, and advertisers. This role is ideal for a versatile marketer who enjoys being involved in many facets of execution from content and email to social media, paid campaigns, event support, and partner marketing.

You will collaborate closely with leadership, product, and the partnerships team to help strengthen Fancy’s brand presence, support multi‑audience campaigns, and build the foundational marketing systems that scale as the company grows. This is a great opportunity for someone who thrives in a fast‑paced environment and is excited to shape marketing programs at an early stage of the company’s growth.

Execute multi‑channel marketing activities across email, social, paid, content, and community.

Develop clear messaging and assets tailored for renters (B2C) as well as property managers and advertisers (B2B).

• Support content creation including blogs, landing pages, paid ads, emails, case studies, and partner materials.
• Assist with campaign setup and reporting across platforms (Hub Spot, Google Analytics, ad channels, etc.).
• Coordinate with the Partnerships team to support go‑to‑market materials for property managers and advertisers.
• Assist in managing Fancy’s brand presence across digital channels.
• Help run experiments and track performance to identify optimization opportunities.
• Organize campaigns, maintain calendars and assets, and support overall marketing operations.
• Partner with peers within the Revenue org to support in‑app messaging and lifecycle communications.
• Contribute to market research across fintech, proptech, and advertising landscapes.
• Support event promotion and strategy, thought leadership, and community initiatives.
• Other duties as assigned.

• 5+ years of hands‑on marketing experience in a startup, B2B fintech/proptech, or B2C environment.
• Experience executing campaigns across email, social, content, and/or digital performance channels.
• Strong writing and storytelling skills — able to translate complex ideas into clear, engaging content.
• Comfort with analytics tools (Google Analytics, Hub Spot, social analytics).
• Ability to work cross‑functionally and manage multiple projects.
• Highly organized, collaborative, and proactive.
• Interest in fintech, the rental ecosystem, or consumer app landscape.
• Ability to thrive in ambiguity and fast‑paced environments.
• Have worked on multi‑audience products (marketplaces, consumer apps, or SaaS).
• Be a creative leader or creative thinker, and be able to drive strategy.
• Have experience optimizing paid ads or lifecycle campaigns.

• 100% employer‑paid medical, dental, and vision for you and your dependents
• Catered lunches are provided daily
• Unlimited PTO — we trust you to take the time you need
• 401(k) with employer match
• Equity opportunity (where applicable)
• Monthly Well Hub wellness reimbursement
• A mission‑driven, startup culture that encourages curiosity, ownership, and showing up as your full self

Mid‑Senior level

Full‑time

Research and Project Management

Financial Services and Technology, Information and Media

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