Sr. Brand & Product Marketing Manager - Software

Join to apply for the Sr. Brand & Product Marketing Manager - Software role at Glidewell Dental

Join to apply for the Sr. Brand & Product Marketing Manager - Software role at Glidewell Dental

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• Executes brand and product marketing strategies involving market research and analyses, preparing marketing materials, and evaluating marketing budgets for assigned products, product categories, or business entities.
• Assists in preparing business plans, feasibilities, roadmaps, reports, and other business intelligence for review by management, peers, and stakeholders across the organization to drive product development and marketing activities.
• Drives revenue, profitability, business growth as measured by active, new and restart users, share of wallet and lifetime value objectives.
• Formulates and reviews corporate short and long-range plans, goals, and objectives for specific product or product line.
• Performs project management activities that commercialize the product, including but not limited to market strategy, packaging, and product to brand.
• Partners with cross-functional teams to execute approved plans/projects.
• Aligns cross-functional teams and contributors around approved plans/projects and facilitate success by keeping plans on track and in focus.
• Collaborates with cross-functions stakeholders to ensure a smooth and seamless transition of new product development from scale up to launch, both internally and externally, both on time and to spec.
• Assists with Executive Stand-up Meeting presentation and follow-up.
• Provides monthly business report covering performance versus forecast and progress on approved initiatives.
• Mentors and trains other team members.
• Assists in and responsible for the development and implementation of brand marketing plans and activities.
• Launches and manages campaigns across various channels.
• Maintains brand messaging and claims document.
• Increases marketing communication effectiveness and minimizes acquisition costs.
• Develops customer-facing content and digital journeys.
• Executes activity plans to drive awareness, engagement, and purchases.
• Functions as a go-to subject matter expert on products and services in the assigned category and any gaps or opportunities in our product mix.
• Serves as technical adviser by demonstrating products and troubleshooting product issues.
• Manages product roadmap, assisting in development of stage gate proposals and updates.
• Assists and leads in the development and launch of new products, ensuring alignment with brand strategy and customer needs and requirements.
• Assists in sustaining the development of existing products, ensuring any changes are reflected in all aspects of the operation (e.g., internal documentation, customer communication, etc.).
• Works closely with product development teams to ensure product features and benefits align with brand values and messaging.
• Manages and prioritizes incoming product concepts, ideas, applications, and initiatives, identifying relevant new product opportunities.
• Prepares monthly/quarterly and annual forecast models, as well as reporting on key performance indicators.
• Oversees the planning and execution of brand events, such as product launches, trade shows, and educational events.
• Works with cross functional teams to coordinate logistics and manage event details to ensure successful execution.
• Conducts competitive product analysis and market research to understand consumer behavior and professional audience preferences.
• Applies consumer insights and market intelligence to develop approaches to link a brand identity to the company and its products.
• Gathers and analyzes consumer feedback to inform brand strategies and product improvements.
• Tracks competitor activities and market trends to support brand decision-making and strategy adjustments.
• Monitors and tracks marketing expenses, ensuring expenditures are within budget and aligned with strategic priorities.
• Tracks and reports on projected and realized return on investment (ROI) for new products, marketing initiatives, and…