Brand Specialist

POSITION SUMMARY

Bandai Namco Entertainment embraces the idea Fun For All Into the Future, where anything is possible for our fans and team, using technology and innovation to create the most memorable and genuine experiences around our brands. Creativity is at the heart of all we do, and our talented team works collaboratively to deliver unparalleled levels of entertainment and imagination, bringing a range of authentic and immersive concepts to the brands our fans care deeply about.

The Brand Specialist will help support the development of marketing strategies and coordinate several phases of existing Brand marketing, including but not limited to creative development, promotions, marketing operations, and event support, for retail and digital game releases. This role is dedicated to supporting our IP’s innovative campaigns. They will play a crucial role in coordinating the preparation, execution, and delivery of marketing materials.

Lastly, they will play a key role in trafficking marketing assets across all cross functional teams.

Join us at our new campus in Irvine, California where a hybrid work schedule will be observed.

• Lead and manage the development and distribution of marketing assets to cross functional teams for assigned titles, ranging from AAA to A titles
• Review and approve creative assets to ensure alignment with brand and campaign strategy and that they are optimized for all applicable marketing distribution channels
• Responsible for coordinating internally and cross-functionally world‑class integrated marketing campaigns by providing logistical support
• Plan and oversee the development of assigned marketing projects: trailers, consumer & press events, creative, social & media deliverables and others as assigned
• Manage and facilitate timely and clear communication on assigned titles amongst the internal Brand team and other internal marketing departments to ensure seamless integration and execution of global marketing campaigns
• Work with internal team members to develop supporting strategies and content for all marketing plans
• Provide dedicated marketing asset requests and in‑person event support for assigned titles at various consumer and media shows like San Diego Comic Con, PAX, Anime Expo etc.
• Serve as a liaison between domestic and international teams to ensure smooth communication and assigned project execution
• Serve as a subject matter expert on assigned titles’ projects to be able to lead discussions and keep audiences informed
• Facilitate title and cross‑functional meetings as required
• Other duties as assigned

• Bachelor’s degree or higher with coursework in Marketing, Sales, Finance, Business or equivalent work experience in the video game industry
• 2+ years of experience in video game marketing, entertainment product marketing, which includes an understanding of marketing fundamentals and digital marketing across various digital marketplaces
• Strong strategic thinking and problem‑solving abilities with experience in brand creative
• Proficiency with Microsoft Suite especially, PowerPoint and Excel
• Act as the cheerleader/advocate for their applicable IPS
• Experience in working across cross functional teams and a team‑like environment
• Excellent written and oral communication skills to articulate ideas clearly, influence, and foster collaboration.
• Extremely organized and detailed‑oriented
• Can efficiently and effectively prioritize tasks and meet strict deadlines
• Strong passion for video games and/or Japanese anime
• 0%-15% Travel Required.

• Degree in Marketing, Sales, Finance and/or Business
• Extensive knowledge in video gaming, interactive entertainment industry and/or Japanese animation

$75,316.80 – $85,000.08

Actual base salary will be determined based on numerous relevant business and candidate factors including, but not limited to, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs. The salary range listed is just one component of the total compensation package for employees and it is not typical for an individual to be hired at or near the top…