Social Media Marketing Manager

Irvine, California

We are looking for a talented Social Media Manager to strategize, develop, and grow our social media accounts for multiple game titles on behalf of NC America and NCSOFT’s portfolio for the West.

You will be responsible for establishing channel strategy, communication strategy, creating original text and creative content, managing posts, and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

The Social Media Marketing Manager will assist and support the Brand Marketing team to publicize and market NC America titles by directly engaging with each of the social channels, the community, building lasting relationships (i.e. Hype, awareness, engagement, re‑engagement), and amplifying excitement across a global audience.

The ideal candidate is proactive, creative, and deeply attuned to the dynamics of gaming social media marketing and community trends. They bring a proven track record of growing and managing large‑scale social media channels within the entertainment or gaming industry.

Excellent communication skills and the ability to express our company’s views creatively are essential. You should be able to handle our social media presence, ensuring high levels of web traffic and customer engagement.

The Team:

The Marketing team at NC America is responsible for promoting and bringing to market new and existing titles within NC SOFT’S portfolio. The Social Media Manager will aid the Marketing team by managing social media and community engagement, and analyzing campaign performance.

• Develop and implement social media strategies aligned with brand goals.
• Set specific channel growth objectives and report on ROI.
• Create and curate engaging content for various platforms including X.com, Instagram, You Tube, Discord, and Tik Tok (e.g., text, images, video).
• Analyze social media data to identify trends, measure performance, and optimize strategies.
• Stay updated on social media trends and new features.
• Manage social media accounts and campaigns, including posting and monitoring.
• Engage with followers, respond to comments and inquiries, and resolve issues.
• Collaborate with other departments to ensure consistent messaging and improvement of community experience.
• Represent NC America as an online spokesperson for gaming brands.
• Discord Moderation and Management: maintain a safe and positive community environment, enforce server rules, moderate discussions, handle user reports, resolve disputes, and assist users.

• Bachelor’s degree or equivalent combination of education and training, and experience.
• 6+ years of social media management experience and/or social media agency work with an emphasis in gaming or entertainment.
• Experience in social media channel growth and community building, especially with short‑form video platforms like Tik Tok, Instagram Reels, and You Tube Shorts.
• Deep understanding of social media performance, listening, intelligence, and reporting.
• Undeterred by quick turnaround times, multi‑step approval processes, and a willingness to try new things.
• Attention to detail, strong communication skills, self‑motivation, and teamwork.
• Keeps up to date with social media, community, and gamer trends.
• High motivation and enthusiasm for NCSOFT products.
• Skilled communicator with excellent verbal, presentation, and written communication skills.
• Familiarity with PC & console gaming marketing (Play Station, Xbox, Steam) a plus.
• Basic proficiency using image and video editing software.

Irvine, CA pay range
$35 - $42 USD