Social Media Specialist

Job Description

Title:

Social Media Specialist

Duration: 12 Months

Location:

Hybrid in Irvine, CA (92612)

We are seeking a Social Media Specialist with experience in social media management and strategy in the healthcare sector. The ideal candidate will have a proven track record with organic posting, managing paid advertising campaigns and leveraging social listening tools. This contract-to-hire role requires strong analytical abilities to report on performance metrics and provide actionable social insights to support overall brand objectives.

This role would work with the Social Media Strategist.

• Plan, execute, and analyze paid social advertising campaigns in alignment with goals and compliance guidelines. Reconcile and submit monthly invoices and client billing.
• Support day-to-day social operations by managing workflows, timelines, and deliverables across paid and organic social initiatives
• Monitor online conversations and trends using social listening tools to identify opportunities, risks, and consumer sentiment
• Drive and measure organic social media engagement through audience targeting strategies and content creation input
• Compile regular reports on social media performance, providing clear insights, recommendations, and strategic guidance to stakeholders, in partnership with the Social Media Strategist
• Collaborate with cross-functional teams (media, analytics, account teams) to ensure implementation of paid activity, alignment on messaging and explore new opportunities
• Ensure industry updates are relayed to teams

• Bachelor's degree in marketing, communications, or related field
• 4-6 years of social media strategy experience in healthcare or highly regulated industries
• Expertise in paid social ad management and campaign optimization
• Proficiency with social listening platforms and analytics tools
• Proficient in Excel and Power Point
• Strong understanding of organic social growth tactics and best practices
• Excellent analytical, reporting, and presentation skills with demonstrated ability to analyze performance data, identify trends, and draw actionable insights
• Exceptional attention to detail and data accuracy, with experience validating and quality-checking reports
• Strong written and verbal communication skills, with the ability to communicate effectively with senior stakeholders
• Knowledge of healthcare compliance is a plus