Franchise Marketing Coordinator

Home Franchise Concepts is one of the largest franchising systems in the home improvement goods and services space. The Company’s brands:
Budget Blinds, The Tailored Closet, Premier Garage, Advanta Clean, Kitchen Tune-Up, Bath Tune-Up, Two Maids, Aussie Pet Mobile, Lightspeed Restoration and Concrete Craft are consistently rated at the top of their categories and supported by more than 2,500 franchise territories.

Home Franchise Concepts is a subsidiary of JM Family Enterprises, a family-owned, professionally managed diversified automotive company.

A few of the Company’s many accolades and awards include:

You can learn more about Home Franchise Concepts on our Careers page .

The Marketing Coordinator is a collaborative role focused on supporting franchisees in developing and executing effective local marketing strategies that drive growth. This position reports to the Marketing Manager to assist in supporting franchisees marketing planning, provide tactical support, manage content and assets, and assist with projects that ensure consistency, clarity, and measurable impact across the network.

• This position has no direct reports

• Support the Marketing Manager by serving as a day-to-day point of contact for franchisees.
• Respond to inquiries, provide guidance on local marketing programs, and help connect franchisees to the appropriate tools, resources, and next steps.

• Assist in the creation, organization, distribution, and maintenance of marketing materials and toolkits.
• Ensure assets are current, on-brand, and easily accessible to franchisees.

• Help coordinate and support training sessions, webinars, and onboarding resources.
• Prepare materials, manage logistics, and assist franchisees in learning how to use marketing tools and programs effectively.

• Assist with drafting and organizing content for newsletters, emails, social media, and internal communications to keep franchisees informed and engaged.

• Assist in updating marketing guides, playbooks, and best practice resources to ensure information remains accurate and helpful for franchisees.

• Excellent written and verbal communication skills
• Detail oriented and extremely organized
• Ability to manage multiple projects simultaneously and meet deadlines
• Strong curiosity and eagerness to learn
• Ability to work in a team environment
• Ability to work independently in a fast-paced environment
• Proficient in Microsoft Office Suite software applications, including Word, Excel, and Power Point

• Bachelor’s Degree in Marketing, Communications, Business or related field, and
• 1+ years of experience in Marketing, or other relevant professional work experience, or
• Combination of education and experience
• Strong preference to candidates with franchisee support experience
• Experience with both Canva and content creation is a preference

• Light-duty work environment - primarily office-based with minimal physical exertion.
• Ability to sit for extended periods while working on a computer.
• Occasional standing or walking for presentations or facilitation.
• Ability to lift and carry up to 15 lbs occasionally.
• Hybrid model - Work from the office on Tues/Wed/Thurs and from home on Mon/Fri.
• Up to 10% travel may be required

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with…