Product Education Content Producer; Irvine, CA)

Asthe Product Education  Content Producer based out of our Irvine, CA officeyouare responsible for developing engaging educational content that transforms ASICS product knowledge, technologies,innovation sand seasonal stories into clear,memorable and effective learning experiences for store staff. Partnering closely with the Store Staff Training/ASICS Insider team as well as Product, Category, Merchandising, Global Marketing and others, you will help to identify and produce content that store staff want to consume, interact with and return to through the ASICS Insider app.

You will alsoidentifyopportunities for educational content to be adapted,repurposedorutilizedacross relevant consumer-facing channels. Content developed for ASICS Insider may also support consumer-facing channels such as e-commerce, email, digitalplatformsand other marketing communications provided it meets the needs andrequirementof those audiences and channels.

Develop content and production approaches that effectively communicate complex or technical product information in a way that is easy to understand, engaging and memorable for store staff

Find opportunities for content to have broader relevance and potential application acrossappropriate consumer-facing channels

Applies strong knowledge of audience engagement, digital content,social-first storytelling, brand,product and channel requirements to develop compelling educational content ideas that are relevant to how store staff consume, interactwithand learn from content

Devises innovative content approaches for product education, including short-form video, social-first content, visual storytelling, interactive learning experiences and other digital formats while identifying opportunities to adapt or repurpose high-quality educational content for relevant consumer-facing channels such as e-commerce, email and other digital or marketing communications

Research product information, technologies, innovations, benefits and seasonal stories with Product Category,Merchandising and other subject matter experts

Utilize audience insights, performancedataand feedback from Store Staff Training/ASICS Insider Team toidentifyproduct knowledge gaps, educationalopportunitiesand ways to improve future content

Collaborate with in-house Content Department specialists and external production partners, where appropriate, todeterminethat most effective approach to bring educational content ideas to life

Support the development and production of content for other ASICS categories, Global Marketing initiatives and areas of the ASICS business whenrequiredwhilemaintaining

Product Education and Store Staff Training as the role’s primary area of focus

Regular collaboration with partners in Europe, including approximately two calls per week to accommodate European time zones.

Champion ASICS Kaizen approach by leading regular retrospectives as well as consistently looking for ways to improve quality, relevance, engagement and effectiveness of product education content and the efficiency of the content development process

* Other Duties and Responsibilities as directed

Bachelor’s degree in Digital Mediaorrelated field

5+years’experienceindigital content creation, content production, social media, marketing, education,trainingor related field ideally within the sporting, footwear, apparel, fashion,retailor consumer goods industry

Demonstrated experience developing engaging digital and social content for a defined audience

Strong understanding of social-first content, short-form video and the principles of…