Senior Director, Brand Strategy; Creative Director

Select how often (in days) to receive an alert:

Date:
Oct 7, 2026

Property: 110 INNOVATION (0009)

Location:

Irvine, CA, 92617

Division:
Retail (Retail)

Serves as the strategic leader for brand strategy, content creation, and creative direction within the Irvine Company Retail division. This role translates enterprise standards into dynamic branding programs that elevate storytelling, articulate value, and drive engagement across Business-to-Customer (B2C) and Business-to-Business (B2B) segments. The Senior Director, Brand Strategy & Management sets the creative vision and content strategy for all retail initiatives, ensuring high-caliber execution across digital and physical platforms for a portfolio of over 40 shopping centers.

Working closely with Retail Marketing, Corporate Marketing, and agency partners, this position ensures all deliverables consistently reflect the premium quality and distinction of Irvine Company brands.

• Set the creative vision for retail branding, aligning brand priorities with business objectives and customer needs.
• Develop and manage the retail content strategy and calendar to drive leasing, foot traffic, and sales.
• Lead multi-format content development—including digital, video, and experiential assets—from concept to delivery.
• Direct an internal creative team and external agency partners to maintain high-quality design and production standards.
• Oversee social and earned media strategies, programming, and performance metrics aligned with brand narratives.
• Collaborate with Portfolio Marketing, Leasing, Asset Management, and Operations to activate content across the portfolio.
• Execute customer marketing strategies across Business-to-Customer (B2C) segments to convey retail center value.
• Produce high-impact pitch materials, brochures, and Business-to-Business (B2B) thought leadership to support brokers and retailers.
• Integrate Artificial Intelligence (AI) and martech tools to optimize workflows and adapt to changing consumer behaviors.
• Partner with analytics teams to evaluate campaign performance, Return on Investment (ROI), customer personas, and segmentation.

• Proven track record of transforming  big ideas  into high-impact, omni-channel campaigns that accelerate business growth and property leasing objectives.
• Deep expertise in B2B and consumer behavior, retail marketing, channel strategy, partnership marketing, and multi-platform campaign execution.
• Mastery of core branding principles and copywriting (headlines and body copy) to guide high-quality creative execution.

• Bachelor's Degree (or equivalent experience)

• 7+ years, with most experience developing creative work within an advertising agency or internal corporate creative services department.
• Experience building customer testimonial and social proof initiatives, including video and multimedia content strategies.

Compensation:

Base Pay Range:$ -$

Actual placement within this range may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.

The Company also offers competitive benefits for full time employees including paid time off, matching 401(k), and health benefits.

About Us: Irvine Company Retail Properties (a division of Irvine Company) has created some of America’s most popular retail centers. Each of our 40 retail centers - including Fashion Island in Newport Beach, Irvine Spectrum Center and The Market Place, as well as neighborhood shopping centers like Woodbury Town Center in Irvine - is…