Sr. Mgr, Field Marketing

When you join Verizon You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world.

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What you’ll be doing ...The Senior Manager, Field Marketing develops and executes strategic, localized marketing initiatives designed to drive brand awareness, customer consideration, and store traffic across exclusive retail locations and  this role, you will lead end-to-end field marketing strategies—including local event activations, sponsor ships, co-op program management, and partner enablement. Serving as the primary marketing consultant for regional sales leaders, store owners, and master agent partners, you will play a pivotal role in accelerating local growth.

While initially focused on the Total Wireless brand, this role is expected to scale to support additional portfolio brands as field marketing operations expand.

The ideal candidate is a strategic thinker who thrives in a fast-paced environment, excels at cross-functional collaboration, and takes a hands-on approach to executing high-impact regional campaigns.

Field Strategy & Localized Marketing Regional Strategy:
Develop and execute multi-market, localized marketing strategies that align with corporate goals while tailoring tactics to regional dynamics and demographic insights.

Traffic & Conversion:
Identify and deploy creative "last-mile" marketing tactics to boost brand awareness, foot traffic to exclusive stores, and online conversions.

Campaign Briefing:
Draft detailed briefs outlining objectives, target audiences, messaging, and key deliverables. Collaborate with creative and content teams to ensure regional relevance and brand consistency.

Competitive Intelligence & Market Insights Market Pulse:
Serve as the "eyes and ears" of the brand in the field—continuously gathering, synthesizing, and reporting on regional competitor activities, localized pricing trends, and rival promotions.

Agile Response Strategy:
Develop and execute rapid-response counter-strategies to protect and grow market share in high-priority territories.

Partner Enablement Sales & Agent Partnership:
Act as the primary marketing point of contact ("front door to marketing") for regional sales leadership, store owner-operators, and master agents.

Toolkit & Co-op Management:
Maintain and govern the regional field marketing toolkit. Oversee local co-op program guidelines, store spend approvals, and partner compliance.

Retail Integration:
Collaborate with the Retail Experience team to produce customized collateral, signage, and promotional assets tailored to local market preferences.

Events, Activations & Sponsor ships Event Execution:
Plan, lead, and measure market-specific activations, including grand openings, customer appreciation days, and local marketing workshops.

Sponsor ships & Community:
Identify and activate strategic local partnerships (e.g., community events, sports teams, local charities) to elevate brand presence within target neighborhoods.

Experiential Strategy & Agency Oversight:
Partner with experiential and staffing agencies to conceptualize and execute high-impact field activations. Co-design activation concepts, lead detailed Run-of-Show (ROS) briefings, and deliver comprehensive training materials to ensure flawless,…